Based on the sales and demand that Toyota been observed they used the method of tracking the progress toward the goal achievement to get more motivating and gather the performance and adjustment that should be make in effort, strategy, and direction that will lead to the dramatic increase in performance. The final step in horizontal plan is maintaining the flexibility; this is the key to Toyota operation. It because they learned from experience and failure to improve the demand and satisfy of their customer to get the best product. Furthermore, Toyota accepting the challenge with a creative spirit and dream without lost their drive and energy. The responsibility and trust own their own abilities make them conduct to maintain and improving the skills that enable them to producing new product.
To achieve this, the company developed a cost-effective process that aims at minimizing the waste and maximizing the utilization capacity. • Layout design and strategy- this factor has the capacity to influence manufacturing as well as service process design. To deal with this, Toyota’s layout design in manufacturing plants focuses mainly on the execution of principles of lean manufacturing. • Location strategy-the company aims to cover the global market, but it was leading to increased cost of manufacturing. The company took a strategic decision to develop manufacturing units at a local level and to enhance the company’s production at the global level.
Physical Distribution/ Place: The place is another important element to keep focus very careful. Toyota is Well Established and renowned in all over the world. Toyota has approximately 275 dealers in India. It is a part of the marketing strategy which they want to keep close to customers and try to overcome the distance between them and customers, also try to make product more conveniently available for customers. Promotion: Promotion is the next most important element of the marketing mix without this element marketing mix may never completed not only this the business can affected just because of this arena.
“Making automobiles is about developing people.” As these words mentioned, Toyota strives to develop human resources through the process of making things, and these developments require the convey of principles and values. Toyota has highlighted the required qualifications for office and engineering positions, associates who can utilize their strengths and exercise teamwork to create added value on their own and make contribution to society. Company-wide training is conducted based on employee grades. Three focuses of human resources development are: (1) Thorough training in problem solving during the first ten years, until promotion to the post of assistant manager; (2) Training is an opportunity to trigger development of human resources; but stronger emphasis should be placed on on-the-job training (OJT); and (3) Selected employees act concurrently as instructors and mentors. Toyota has systematically implements training for employees to improve the managerial skills and affiliates to enhance practical skills in implementation of the Toyota Way.
Six sigma eliminates the six types of waste in the organizations. The wastes are Transportation, over processing, wait, inventory, defects in production process, motion. Slide 4 This slide explains the role of managers and leaders to use the total quality approach in the development of the global business strategy of Toyota Plc and described the TQM approach. The approach suggests the continuous improvement that the company need to bring for fulfilling the objective of efficient quality of the products. The five principles of Total Quality Management are customer orientation, continuous improvement, teamwork, quality in work to be maintained, to keep a strategic approach for improvement.
Marketing Objectives “Despite a few rough years of recalls on over a dozen of Toyota’s products, the company is on track with repairing the damage”. (Ohnsman,2012) .Toyota has a huge advantage in the market with its size and capital. Due to the constantly growing demand and need for vehicles all across the world, the market is constantly growing and competition is increasing .Toyota’s is determined to continue manufacturing high quality products and remain above competitor’s and in order to do this they will not give in to the competitors’ pressure and raise their prices then clients will remain loyal to the company (Armstrong & Kotler, 2002). Instead of concentrating solely on the most common marketing mix that looks at the four p’s .Overall
Means-oriented vs goal-oriented: True to Nissan’s vision of producing unique and technologically advanced safe vehicles, the company has been steadily working towards that objective. Constant innovation, high performance, constant measurement of performance, commitment and targets and motivation are part of the force that drive the company as a whole. From my first week on my team, I was giving a clear set of objectives to deliver from the second week to the last day of my internship with clear set timelines. My managers encouraged me to be creative and take risks in getting to my objectives and were not stringent on the “how”, although several factors like good teamwork and good communication and respect to all parties involved in the project projects I will be working on. Nissan’s corporate culture therefore is a majorly goal oriented
Task One Chosen Organization - Toyota Lanka (Pvt) Limited I work for Toyota Lanka (Private) Limited as a Marketing Trainee. Being a marketing trainee requires me to constantly deal with customer queries, analyze customer behaviour and market trends, assist in marketing promotions and developing marketing strategies for better customer attraction and retention. I am also entrusted with the task of creating and proof reading content for social media and other corporate documents. Having chosen Toyota Lanka as the company for which my research will be based upon, let me introduce the company. “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people” being the Global vision, the Toyota Motor Corporation has expanded to about 65 countries widely around the globe reaching out to a vast customer base.
With this approach, we have become partners with the business units, helping to mold the demands throughout the organization so that redundancy is eliminated and only systems that match the strategic direction of Toyota are produced. Through this campaign, we are leveraging IT’s existing “silo-agnostic” position to deliberately change its role in the company so that it is managing and completing projects that produce business
Let’s talk about Toyota’s culture which also known as The Toyota Way. There are total 14 principles that embodied on The Toyota Way and the 6th principle out of the 14 principles is “Standardized tasks and processes are the foundation for continuous improvement and employee empowerment”. A strong organizational culture will makes their employees do self-improvement and employees are more unity and indirectly a strong organization culture definitely will makes employees comply with the 14 principles. Based on the article, The Toyota Production System puts The Toyota Way into practice, where they are focuses on making cars, making car better, and teaching everyone how to make car better. Employees are get used to their tasks and processes but as time passed, employees will get bored with what they knew on how to complete the tasks and the processes.