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Toyota Strategic Management Strategy

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1. Introduction Toyota Motor is a multinational corporation headquartered in Japan and is the world 's largest automaker. Toyota is now celebrating their 75 years of service Toyota now has and operates Lexus and Scion brands and has a majority shareholding stake in Daihatsu Motors, and minority shareholdings in Fuji Heavy Industries Isuzu Motors, and Yamaha Motors. The company includes 522 branches. Vehicles were originally sold under the name "Toyoda" from the family name of the company 's founder, Kiichiro Toyoda. (Online Accessed on 10.05.2016). Due to the global crisis which is the globalization, Toyota is facing with new opportunities and challenges; according to Porter 's five forces (2008), threats of rivalry among existing …show more content…

Normally, companies do not want to cut their targeted return and they follow the strategy which is formulated in to the cost + profit = selling price. But Toyota takes a slightly different strategy which is formulated in to the price-cost=profit. Strategic management has a direct impact on its business in all organizations. That 's why Toyota has become leading company in auto industry because of the attractive strategic management policy. Now, Toyota plans to build training centers in different parts of the world, where they can easily train their new workers and managers how to design new cars and assemble them. Toyota is constructing more new factories. This might just be another big step toward a significant growth of the company. Although, it has already plants in 27 countries. When Toyota enters in US, everyone believes that this company will not be able to run a successful business. But, they have proved them wrong by being one of the most is leading company in auto companies worldwide because of its strategic management planning. (Online, accessed on …show more content…

That’s why year after year, our cars get more comfortable, more convenient and more fun to drive. The goal is for the technology to be so intuitive that it fades into the background, letting you focus on the fun of driving.” They are always working on technologies that add convenience to your drive. Almost every vehicle we build is available with navigation 7 and Bluetooth® 8 wireless technology, so can make hands-free calls and stream music 9 to your vehicle’s audio system, wirelessly. available Smart Key System 10 also lets us open the doors and trunk, or the hatch, with the touch of a handle, and start the vehicle with the

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