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Toyota Swot Analysis Essay

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Strengths
Toyota and GM have been operating for several years now. Toyota has been in business for 75 years and GM has been in business for 100 years. This is a huge strength because customers know the company names and are familiar with the products that they see all the time.
Being in business for so long has given both companies a lot of knowledge that is needed in the automaker industry. There are specific safety regulations that are needed when manufacturing a vehicle. Both companies are up to date on all of these regulations and even have specialist to improve components that go into making a vehicle.
An established company like GM and Toyota knows what works for them and doesn’t work for them. They also know the market for their vehicles. …show more content…

Branding and reputation could be a weakness for both GM and Toyota. Reputation is something that goes a long way with any industry. In the car industry if you have several recalls on parts or bad publicity it could have a negative effect on the company. An example of this was when Toyota was in the news about a defect that affected many models of vehicles that were manufactured in 2005 up to 2010. The defeat in the acceleration pedal could possible cause uncontrollable speed acceleration (Toyota Recall). Toyota wasn’t intentionally manufacturing defective components. This caused a negative effect on Toyota’s sales. The decrease in their sales caused a increase in GM’s sales.
Another weakness that can occur for both GM and Toyota is outdated technology. Technology is something that is changing at a fast pace. There are so many different components when it comes to manufacturing a vehicle. If either company decided not to change and upgrade their technology it could have a negative effect on the company. Customers want the news and greatest technology when it comes to everything. Their vehicles should have the best technology available.

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