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Toys R Us Marketing Strategy

1565 Words7 Pages

The global toy industry is delivering several of large idea in order to satisfy the meet of consumer demands in recent years, and one of the famous retailers of toys and juvenile products is known as Toys"R"Us. Toys "R" Us, is an American toy and juvenile-products retailer founded in 1948 by Charles P. Lazarus, who a started new era by establishing store in 1948, he called the store the Children 's Bargain Town began selling baby furniture and toys (T). After a period, Toys"R"Us was established around 1960 solely dedicated to children’s needs and wants, and this notion was a success. Whereupon, Toys"R"Us had consistent success since launched. (Thomas). Presently, Toys"R"Us is a private limited company previously converted from a public limited company in 2003. These days Toys"R"Us operates in the same roof with marketing integrated store Babies”R”Us (Thomas ). Consequently, this marketing strategy also enhances globally including the retail store in Malaysia. According (Toy R us ) The company spreads all across the globe, and it currently has more than 1500 retailer stores over 140 countries including 34 retailer stores in Malaysia.
1.1 Research Methodology:
The information and data acquired in this study utilised primary and secondary research …show more content…

Moreover, name itself suggest, they specialise in toys for children. The term product as stated by Ib book as “includes consumer and industrial goods and services”. This means product is all that offered by the market to satisfy the needs and wants of consumer. Toy R us sells high quality products which makes toyrus uniquely different from the completion. Toyrus normally lower the cost of the product than the others and promotes an importance to their customer. Therefore, ToyRUS usually becomes the first choice of consumer because the well recognition among consumer, moreover, toyrus products are also attracted customers by branding and

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