The examples provided are very specific and the author goes a step ahead to identify the impact of each one in the growth of the youth culture. The examples used cut across all the age groups reading the article. For example, the mentioning of Warren Buffet as one of the adults within the American society can be interpreted differently. The youth may consider the main reason for his mentioning as his age, hence making it difficult to adopt the youthful lifestyle. The adults reading the article might take up the example in quite a different way, and relate better with the classification, as they fall in the same category.
Teens are changing and growing daily. So what was cool yesterday may not be cool tomorrow. Teens often go after what feels and is pleasing to the eye. Merchants uses teens as a target to keep up with the next big thing, teens are characterized by their economic status, socialization, and their environment. The modern teens are now considered to now dominate the world.
The Internet provides adolescents with avenues to explore their identities and exchange intimate disclosures (Wolak, Mitchell and Finklehor, 2003). Adolescents engage in Social acuity, a perspective - taking ability to successfully create a desired impression. In recent years, the art of self-portraits has exploded into “the culture of selfies’. Selfie, a modern day tool for self-presentation, has turned into a global pop-culture phenomenon. According to his theory of the looking-glass, Cooley (1902) believes that individual’s self is created through the ideas and concepts that others have about them.
Young people are growing up in a constantly connected society.This SNSs impact on youth in both positively and negatively.Social Media might be sometimes seemed like just a new set of cool tools for involving youngpeople but the emergence of social media potentially has a bigger impact than that. It impacts upon young people who are growing up in an age where media is not about broadcast content from the TV, but is about interactivity, multimedia and multi-tasking.The SNSs can be influenced on youth in different aspects of social life, political awareness, religious practices, educational learning, trends adopting, sports activities and so on. As Social Networking Sites (SNS) plays an increasingly important role in the lives of many young peopleand presents them with both
First of all, advertising gives effect in luring the audience to buy their products. Nancy Day, author of “Advertising: Information or Manipulation?”, wrote about how advertisements can give effect to a consumer by proclaiming that they need it in their lives. Day introduces the idea that “advertising tells you what you need. Before advertisers told us to, who worried about dandruff” (Day). Day conveys the idea that advertisements help enhance the needs of a consumer by repeating that the products will change their lives with a positive outcome.
The Personification of “Cool” The term ‘cool’ is broadly defined as what is most relevant and current within youth culture which is also often related to youthful rebellion and breaking boundaries. Young people are the major target audience for many brands and due to the changing times, brands have been forced to be more innovative in their marketing approach to their target market. Brands have drawn in their specific target markets through the commercialization of the ‘cool factor’. Brands such as Apple and Microsoft have dominated this marketing approach by often associating themselves with artists or events that are highly celebrated by the youth culture (Standage. T, 2010).
We are living in this generation called “The Age of Technology”, and it is not surprising that people nowadays spent much of their time using media for their everyday needs as well as to entertain themselves. We cannot also deny the fact that because of the developments in technology as well as the occurrence of globalization, a new phenomenon emerged. We called this as the popular culture. Popular culture emerged as an answer to the unlimited wants and needs of the
There are new trends that adolescents show in the areas of media usage, relationships and habits. The explosion of information obtained through the media helps making learning more effective due to the accessibility to information and its ready availability. Media helps in the diverse opportunities of career and education by providing forums for blogging and other forms of writing along with developing social relationships. Though the influence of media and peers can be seen positively in the areas of education, career and relationships, there are new trends that are coming up due to these, which are not supportive for healthy adolescent development. The media usage that involves social networking has been high.
Music, sports, and film art are elements that played a huge role in the development of the youth culture in the US. A look at the current era reveals that indeed the youth culture has taken over all aspects
Brand Positioning Red Bull resonates with the youth and has built up a brand personality which communicates the young energy, through this positioning they have not only captured the young demographics but also the older generations who are young at heart. As a personality