Traditional Marketing Vs Digital Marketing
Marketing is an essential part of business nowadays, and incorporates a large part of any company’s activities and efforts. There exists the tendency to sub-divide marketing into ‘traditional’ and ‘digital’. The marketing gurus Philip Kotler and Kevin Keller gives the following definition of traditional marketing, “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. In fact, this definition is universal, and corresponds to both traditional and digital marketing. Ultimately, both are aimed at gaining and/or keeping customers and stimulating sales.
One would usually mean the Web referring to digital marketing, however, due to the increasing role of mobile devices in people’s lives, the so-called ‘mobile’ marketing is gaining weight as part of digital marketing. For the sake of this research, only marketing on the Web will be taken into consideration, and will be referred to as ‘Online marketing’.
…show more content…
Internet marketing involves many components: Web design, information management, PR-technologies, sales, customer service, technological capabilities, etc. The two unique benefits of online marketing are the following:
1. It allows to precisely segment the audience, and thus, to create personalized content and messages. Companies have a chance to choose their audience, track their online behavior and preferences, as well as to reach them with rele-vant messages in proper
Research Paper On Cango
572 Words | 3 PagesThanks to the rapid growth in the online retail sites as well as the mobile devices, the online shopping markets have gained significant support. According to Best et al, “57.2% of the American Population has satisfactory access to the internet [and roughly 33.6% of the population has some sort of subscription to mobile internet as well]”
Dermal Filler Marketing Strategy
714 Words | 3 PagesDigital marketing isn’t simple as many people think. There are numerous cases of these strategies failing for some service providers. Studies reveal that digital strategies fail for some people because they do it for themselves or hiring a young and inexperienced computer marketing Companies. Experienced agencies have experience handling numerous tasks. Additionally, they have hired experienced technicians.
Hilton Garden Inn Marketing Strategy
1248 Words | 5 PagesKETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.
Starbucks Ethical Sourcing Case Study
945 Words | 4 PagesMobile marketing will play a major role for future marketing strategies, because it may establish it as an important channel to reach and interact with consumers, may give rise to a higher level of emphasis placed on the use of mobile devices in the marketing
Impact Of Digital Marketing And Online Brand Alliance
1949 Words | 8 PagesTCii (2011) describes the importance of digital marketing that as the world is moving from analogue towards digital, people are consuming more and more digital content on a daily basis just as increased usage of mobiles, computers at works laptops and other gadgets-the companies who have yet not recognized this in their marketing strategies need to adopt it fast. The pace at which world is focusing on digital marketing it is possible that soon it will eliminate the traditional forms of
Moccona Coffee Case Study
1044 Words | 5 PagesIntroduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
Pestel Analysis Of Advertising
1564 Words | 7 PagesHowever, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,
The Cause And Causes Of Online Shopping On The Internet
996 Words | 4 PagesCauses According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Consumer Buying Behaviour Essay
1057 Words | 5 PagesConsumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.
Marketing Communication In Cadbury
3178 Words | 13 PagesMarketing communications are known as the most visible aspect of the marketing mix that helps to enhance the brand awarness of the company. In order to prosper in the long term, any company needs to develop an effective marketing campaign to maintain the interest of the existing customers as well as to attract the potential buyers (Cai & Huang, 2011). Mass marketing is highly effective tool to catch the attention of the million buyers, however it will not help to construct the relationships with them. Therefore, the more personal communications needed, such as direct marketing, to understand the consumer’s needs. However, the integration of communication tools helps to overcome both challenges, as the mix helps to create the brand awarness
Digital Marketing Literature Review
3693 Words | 15 PagesLiterature Review on “Digital marketing strategy use to influence children” Abstract: This literature review focus on digital marketing, advertising to children and use of digital device. While many new marketing technique are being developed using the internet and digital devices as communication tools, little literature will consider the implications for children in-depth. Partly because the field of digital marketing is growing so rapidly, and partly because children use of the internet is increasing so fast and at the young age, much of the academic literature struggle to keep up with new trend what literature does exist trends to be highly critical, but is not necessarily based on sound search that looks at the real world of children’s
The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies
1667 Words | 7 PagesMost people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012) state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.
Digital Marketing Essay
853 Words | 4 PagesDigital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing 's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Advantages Of Marketing Communication Mix
3247 Words | 13 PagesOnline Marketing Internet and powerful mobile technologies have rapidly increased company efforts to market their products and services and build customer relationships via websites, social media, e-commerce, mobile apps, online promotions etc. These are very powerful tools, especially to reach the younger generations of tech savvy
Electronic Word Of Mouth Advantages And Disadvantages
1282 Words | 6 Pages2.1.2 Basic elements of word of mouth: • Educating persons about your products and services. • Identifying persons most likely to share their opinions. • Providing tools and instruments that make it easier to share information. •
More about Traditional Marketing Vs Digital Marketing
Research Paper On Cango
572 Words | 3 PagesDermal Filler Marketing Strategy
714 Words | 3 PagesHilton Garden Inn Marketing Strategy
1248 Words | 5 PagesStarbucks Ethical Sourcing Case Study
945 Words | 4 PagesImpact Of Digital Marketing And Online Brand Alliance
1949 Words | 8 PagesMoccona Coffee Case Study
1044 Words | 5 PagesPestel Analysis Of Advertising
1564 Words | 7 PagesThe Cause And Causes Of Online Shopping On The Internet
996 Words | 4 PagesConsumer Buying Behaviour Essay
1057 Words | 5 PagesMarketing Communication In Cadbury
3178 Words | 13 PagesDigital Marketing Literature Review
3693 Words | 15 PagesThe Digital Marketing Strategy: Starbucks And Digital Marketing Strategies
1667 Words | 7 PagesDigital Marketing Essay
853 Words | 4 PagesAdvantages Of Marketing Communication Mix
3247 Words | 13 PagesElectronic Word Of Mouth Advantages And Disadvantages
1282 Words | 6 Pages