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Traditional Marketing Strategies

1589 Words7 Pages

The modern and traditional marketing strategies the companies are practicing now
____________________________________________________________________
According to the questionnaire, interview, survey and long discussions from the customers and through on-sight observation, it illustrates how the two companies feels, deals and distinguishes the importance of marketing strategies and consumer behavior in doing their business functions successfully.
Therefore, with reference to the data collected, the companies are now, mostly doing the modern marketing strategies to improve their business.
 The following points highlight the traditional and modern marketing strategies they are doing at the moment.
Traditionally the two companies used Radio …show more content…

Also these companies are competing in the local and international markets to be better than each other to earn higher income and customer loyalty.
Consumers are changing people and they behave with the selection, consumption and purchase of goods and services for the choice of their wants. Therefore, the two companies are applying some of the recent trends in consumer behavior in selling their products in order to develop their market place for the consumers, and they are stated below.
 They offer different products processed with fish like frozen, dried, smoked, vacuumed, and in different quantities which is always desired by the consumers, so instead of high price the customers attend to buy these products.
 With the increased usage of internet, the customers are more aware of a products features instead of brand, so the companies are adverting their products with different ways to demonstrate the features of their …show more content…

 Try to increase customer loyalty for all the products by advertising more on regarding the healthy benefits of those products to consumers.
2. SMART Objectives for marketing Development
The process of linking strong marketing development plans with business plans is needed to be well recognized and successful in any organization. Also ideas of recent trends in Consumer behavior should be closely aligned with business goals and objectives to attract more consumers towards their business.
Therefore, the following objectives can be emphasized in the ENSIS FISHERIES and HORIZON FISHERIES company’s marketing development plans.
 Empower managerial leaders, supervisors and staff to make the most of new technologies to create new business pathways that equip the company to live and work in the Smart State.
 - Connect the company with professional training so it can create and employ meaningful and engaging strategies where consumers are integral to day to day business

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