Traditional Media Analysis

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Traditional media is known as broadcast where information from one to many is involved. In this aspect of media, broadcast such as television, radio, newspaper and also magazine is classified as the default source of news and/or other information which are unveiled to the world in a streamlined manner. The advancement of technology and high penetration of Internet over the two decades has improvised in the sharing of the information via the various communication channels. Those new communications channel had contributed in a shift of media consumption habit, leading to changes in the use of traditional media (Dimmick, Yan & Li, 2009, p. 1). Internet had become the source of information gathering.

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For instance, information shared on new media are retransmitted where the new media allows the new media channel to be of duplex form instead of a simplex form. Duplex form refers to information received to be argued and also edited before they are retransmitted whilst simplex refers to information received only. (Salman, Ibrahim, Hj.Abdullah, Mustaffa & Haizan Mahbob, 2011).

Nowadays, news consumption is not only by newspapers and television, but also by technological devices such as computers, smartphones and tablets, which are progressively becoming the default news channel for urban Asians especially. With the advancement of technology and rise of new media, there are many benefits such as immediate broadcast of news, which promotes timeliness and convenience. However, with the immediate broadcast of news, creditability and validity of such news contents are questionable.

This paper will discuss the advantages and implications of media products produced through New Media and Traditional Media, and the future of journalism in Asia. In the upcoming segment, the reliability of traditional media would be looked into even with the flexibility of new media.

Rise in New Media
The number of readers over new media is on the rise compared to the traditional media channels, due to a number of
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Integrating the two media forms collectively in a strategic mix and in such a way it achieves and keeps unique competitive advantage for a Singapore business or brand today. He also mentioned that we are not able to focus solely on digital and ignore traditional media, hence traditional media in Singapore cannot be replaced (Mcginley, 2013).

Citizen journalism is getting increasingly popular in Singapore, whereby citizens posts online, about news that they came across in their daily lives, making it easy for anyone to become a ‘Journalist’. There are many Facebook pages such as ‘The Real Singapore’, ‘The Online Citizen’, ‘SMRT Ltd (Feedback)’ and ‘Fabrications About The PAP’. Most of these Facebook pages are politically inclined, however they do include news posts by general
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