methods is using traditional media. They are the fundamental of marketing and common media used among businesses on a day-to-day basis. Newspaper is one of the marketing platforms they used, as these forms of mass media are the fastest ways for businesses to reach the consumers. Although traditional media is effective, but as technologies are advancing, businesses preferred using new media to reach their consumers which is another method that is use to delivered news to public. New media is created in
IMPACT OF MEDIA ON CONSUMER BEHAVIOUR – A STUDY OF SELECT DISTRICTS IN TELANGANA STATE ABSTRACT: Every businessman will set up the business to achieve some objectives. Among the objectives profit maximization is very important. In some cases sales maximization may also be important. To achieve these objectives a businessman has to satisfy the consumer. The consumers can be satisfied by way of supplying quality goods and services at a reasonable price. In order to satisfy them the business enterprise
Traditional and Modern means of Communication Traditional and modern means of communication have used extensively in the HIV/AIDS prevention programmes. An understanding of the different types of media, their functions and reasons behind choosing them is important. The term traditional means of communication refers to methods used in a specific culture for communication of ideas and dissemination of information. It is important to understand the relationship between communication and culture. When
Modernization theory explains the process of modernization within societies. It refers to a model of a progressive transition from a ‘pre-modern’ or ‘traditional’ to a ‘modern’ society. The theory looks at the internal factors of a country while assuming that with assistance, “traditional” countries can be brought to development in the same manner more developed countries have been. The movement both attempts to identify the social variables that contribute to social progress and development of societies
and major changes worldwide. Traditional media, also named as old media, is the most basic form to report the daily news, involving television, newspaper, radio and magazine. Furthermore, social media is the online communication platform to spread the news and almost become a news source. As a matter of fact, the use of social media is increasing continuously. For example, there are nearly two-thirds of American adults using social network and the impact of social media on the people’s lives is much
1.0 INTRODUCTION Mass media and all media in general plays a crucial role in connecting the world of individuals. Media refers as a ‘tool’ of a mass communication. Media has the ability to reach wide audiences with strong and influential messages which impact upon society. Via the media, facts, events and viewpoints can be presented as the information to the public. Due to the existence of the media, people only rely on the media as a source of information or knowledge and without thinking twice
Introduction Social media is the norm of the modern world. It is the tool that people has been using to keep in touch with people around them by sharing latest feeds, pictures and videos. It is also a stream that allows them to share all kind of things happening all over the world. This includes the news alerts or events such as musical concerts and award ceremonies , their favorite sport scores and results, job vacancies and even wedding. [10] With the rise of social media, the beginnings of the
advertise a product, which includes both traditional ways of marketing and modern ways. In some circumstances, modern ways are vital in getting in touch with target customers, but at the same time traditional ways also have their own benefits. According to Higuera (2014), the method of advertising, endorsement or promotion which the company is using for many years, and has been proved to be a great success is known as traditional marketing. Types of traditional advertisement can be newsletters, newspaper
Bhutanese life to the outside world. Bhutan has made vast change in the development. So this affects difference between the revered traditional values and appealing modern values. The Modernization has therefore imposed modern values over gradually fading traditional values of Bhutan. Bhutanese people nowadays work hard but they don’t realize that Bhutan is losing our traditional values in terms of dress code, culture and conserving our tradition. Bhutanese society is witnessing the change in the values
source of information/messages in our modern generation now. But the thing is, is mass communication still appropriate? Or it needs to be replaced? But they refuted the use of “mass” in mass communication to be replaced with the term “media” instead. (Turrow,1992). Before answering those questions, let’s give first the definition of mass communication and mass media, respectively. Mass Communication is the process of creating shared meaning between the mass media and their audiences (Baran,2011); It