methods is using traditional media. They are the fundamental of marketing and common media used among businesses on a day-to-day basis. Newspaper is one of the marketing platforms they used, as these forms of mass media are the fastest ways for businesses to reach the consumers. Although traditional media is effective, but as technologies are advancing, businesses preferred using new media to reach their consumers which is another method that is use to delivered news to public. New media is created in
evolution of media from the traditional media to the modern media has changed the way we look around us and understand different things. The new means of media are interactive and engaging while old means are more traditional way of communicating. Social media has given us a number of new options by making us to interact with one another via the Internet. It has made media become much more personal and diverse as user-generated content becomes more significant in our lives. The traditional media includes
IMPACT OF MEDIA ON CONSUMER BEHAVIOUR – A STUDY OF SELECT DISTRICTS IN TELANGANA STATE ABSTRACT: Every businessman will set up the business to achieve some objectives. Among the objectives profit maximization is very important. In some cases sales maximization may also be important. To achieve these objectives a businessman has to satisfy the consumer. The consumers can be satisfied by way of supplying quality goods and services at a reasonable price. In order to satisfy them the business enterprise
Introduction In the modern era, strategic marketing cannot afford to underestimate the need for the marketing and related activities. Therefore, these marketing professionals are always developing those marketing strategies that enable the companies to attain its objectives in effective and efficient manner. On the other hand, in the last few years, the marketing paradigm is shifted to another dimension that is emergence and integration of the social media marketing (SMM) in traditional marketing activities
and major changes worldwide. Traditional media, also named as old media, is the most basic form to report the daily news, involving television, newspaper, radio and magazine. Furthermore, social media is the online communication platform to spread the news and almost become a news source. As a matter of fact, the use of social media is increasing continuously. For example, there are nearly two-thirds of American adults using social network and the impact of social media on the people’s lives is much
1.0 INTRODUCTION Mass media and all media in general plays a crucial role in connecting the world of individuals. Media refers as a ‘tool’ of a mass communication. Media has the ability to reach wide audiences with strong and influential messages which impact upon society. Via the media, facts, events and viewpoints can be presented as the information to the public. Due to the existence of the media, people only rely on the media as a source of information or knowledge and without thinking twice
Traditional and Modern means of Communication Traditional and modern means of communication have used extensively in the HIV/AIDS prevention programmes. An understanding of the different types of media, their functions and reasons behind choosing them is important. The term traditional means of communication refers to methods used in a specific culture for communication of ideas and dissemination of information. It is important to understand the relationship between communication and culture. When
Modernization theory explains the process of modernization within societies. It refers to a model of a progressive transition from a ‘pre-modern’ or ‘traditional’ to a ‘modern’ society. The theory looks at the internal factors of a country while assuming that with assistance, “traditional” countries can be brought to development in the same manner more developed countries have been. The movement both attempts to identify the social variables that contribute to social progress and development of societies
Introduction Social media is the norm of the modern world. It is the tool that people has been using to keep in touch with people around them by sharing latest feeds, pictures and videos. It is also a stream that allows them to share all kind of things happening all over the world. This includes the news alerts or events such as musical concerts and award ceremonies , their favorite sport scores and results, job vacancies and even wedding. [10] With the rise of social media, the beginnings of the
Arab Women and Media The world has crafted communities whereby human beings are not equal, because some societies have labeled men as rulers and women to be ruled hence leading to gender inequality. Women in the Arab world have experienced gender inequality because this is an act that is prevalent in the Arab world. In our modern world where media plays a key role, it can also be an excellent platform that can be used in the society to change people’s perspective. It can also change or empower