Traditional Media And Modern Media

2346 Words10 Pages
1. Introduction I watch, read and listen to the news, therefore I am. Am I? Am I thinking or just passively absorbing the culture that is being in circulation? These are some of the questions any individual in touch with modern media might ask himself in the 21st century. It is still unclear what are the consequences of a world mediated by an unprecedented amount of information, noise and imagery. Contents that are expanding themselves and being enlarged by the nanosecond. Both by traditional media outlets and more recently by people who consume (and produce) media in the various forms it is offered (especially the digital). Established media organisations embed themselves into contemporary life in such ways that it is very difficult, if not impossible, to avoid any kind of interaction with or through them. Media adapts itself as seen with the many technological phases it has gone through: print, recordings, cinema, radio, television, internet and in recent times, smartphones. Traditional (or established) media, generally treated as a primary and trustworthy (to some extent) source of information is reached in order to keep track of current affairs. Nevertheless, at some point, it becomes crucial to understand the basic underlying mechanisms that shape and define the workflows of these information superstructures, given their influence on every single aspect of postmodern life. To open the black box of media production, some challenges need to be taken into
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