Stereotypes Of Media Essay

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Media is a very commonly used type of mass communication. There are 2 types of media, Traditional Media and New media. Traditional media encompasses things such as newspapers, books, magazines and more and has been dated back to a time as far back as 3100BC when Sumerians had just begun to write on clay tablets. New media includes things such as search engines, Facebook, Twitter and Instagram and is more of a new occurrence, emerging between the 1970s to 2000s. I believe that Media does shape who we are to a very large extent because of its ability to emphasize societal expectations in terms of appearance and widely used gender stereotypes. It also brings the world closer together, but at a price, creating instances of loss of culture. However,…show more content…
There are numerous advertisements depicting specific “ideals” of beauty. This “ideal” is then sought after many woman, men, and children alike, the extremes causing problems such as eating disorders. For example, “body types” portrayed in American advertisements are only possessed naturally by 5% of American females. The average height and weight of an American model is 5’11” and 117 pounds whereas the average American female’s height and weight is approximately 5’4” and 130 pounds. Due to these unrealistic ideals, some of these people diet excessively and some develop eating disorders such as anorexia and bulimia in an attempt to fulfill these ideals (However the terrible truth is that few, if any, succeed, thus causing more desperation). Statistics show that 73% of teenage girls who abuse diet pills and 79% of teenage girls who self-purge frequently read women’s fitness and health magazines containing many images of sought after and difficult to achieve body ideals. Also, due to these ideals, whilst roughly half of the women in the U.S. wear size 14 or larger though most standard clothing retailers only cater to sizes 14 and smaller and seven out of ten women felt angrier and more depressed following the viewing of fashion model images. This shows that media has a large effect on an individual in terms of body image and has the extent to shape ones perception of aesthetic

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