It is essential for the media to give importance to cultural factors while presenting news, telefilms, and dramas. This helps the media to be more acceptable and gain more viewership. Recently the media has been promoting educational policies that encourage young ones to get more education. The media has also been playing important role in raising awareness of the political situation in the country. It also led to increase social activism.
Nowadays, media technology are more and more popular, and media technology has a close relationship with people’s daily lives. Compare with previous days, society changed a lot because of the media technology. In my opinion, the impacts of media technology are very obvious, and it has both positive effects and negative effects. According to my research, there are three main aspects of the social impact of media are the impacts on business, the impacts on socialization, and the impacts on productivity. First of all, media impact on business.
It has been around half a decade since the emergence of new media to our world. Social media evolves every year with people being immerse in their online world increasingly. The usual cry for traditional media and its death has been among the recent concerns. With this, even the way of reporting has gone through major changes over the years, with more and more turning to the digital side to please the audience and provide convenience to their readers. According to Mittal and Mittal (2013), traditional media is categories into Folk, TV, Radio and Newspaper while new media mainly consist of the Internet itself.
Digital technologies have taken advantage of computers and the internet have led to products and services that provide information or entertainment. Social media, blogs, and online news outlets are referred to as new media. These channels of communication have a great impact on the society, businesses and politics. New media is a relative term, that has been defined by some many, but several practical and theoretical considerations help to clarify what new media is. The difference between new media and old media is that old media is for part mass media and new media is highly interactive while old media is not.
The key moment in the ideology of new media is interactivity. Almost 30 years ago new media was defined as communication technologies that provided interactivity of the user to user view and interactivity between the user and information. Now any person, with minimal technical equipment, is able to create his own media edition in any format: text or images, audio or video. Consequently, new media completely change the model of communication in the society and the way people communicate with each other. The industry new media closely interacts with many segments of the market: advertising and marketing, television and radio.
“Traditional media and New Media is a team to be balance” Article by: Janwell P. Castillo Do you ever wonder whenever you’re walking down the street you will always see posters and announcement ads about new movies, or new personalities that we most awaited in tele series? Especially when election day, some politician use medias to have an advantage by knowing their propaganda to get the favor of people to vote them. As the years go by, we change. We change in our lifestyle, in our needs and even in media. Technology now a day is advancing even in our media is expanding just a click in the internet you will get information on the object or a question you want to know.
Media has been always an important aspect in our lives even when it was not as developed as it is today, and it plays a crucial role in our social and academic life. According to the information and the news that media produce to us every day, it has made many changes in our life. Thanks to those news and information, media has given us the chance to give our views; developing our knowledge, it gave us the chance of changing our minds, and also the opportunity to communicate with different population from overall the world. The new technological devices took a big part in developing and increasing communication among people. The concept of media was always creating problems in the world and people think that has more negative effects than the positives one, but we cannot ignore that it has changed our life and it has an importance part in society.
As we grow and develop as individuals, so do our surrounding that shape us. Over the years, the evolution of technology has introduced us to new methods of gaining information. Before social media became widely known and used, came traditional media which consisted of reporter control that limited what kind of news was allowed for public viewing potentially having the news become less diverse. This then introduces New Media, which is composed of digital interactive platforms that provide similar information as traditional media but in a different method. Nowadays social media has become the most common methods for people worldwide receive their information while also creating an impact on their community.
Digitalization of the technologies as well as the Internet has made it possible for us to seek, share and assimilate any information around the world within a fraction of a moment. Due to such advancements, media technology has been able to open the doors for realms of new and unending possibilities in the coming years and hence we know that this is just the beginning of Globalization and we have much more to see. Media’s role has always been to provide to the masses from every background, culture and class a clear-cut reality and perspective of the scientific, social, cultural, educational and political world. This nature of media, which makes it easily accessible to all the people in every part of the world on a “real time basis”, results in its global nature and because of its this fundamental power to reach a large number of people in every part of the world in a single micro-moment to basically convey a message or address any situation is what really makes media totally global in today’s
Rapid advancement of communication and technology, made it more globalized. The emergence of the internet, social media, and mass media, virtually inter-connected the world. Today all forms of media are part of our everyday life. They have an important function in the society. One of the basic function is disseminating information.