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Walmart Observation Report

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Therefore it is ubiquitous GLOBAL REACH Walmart is available only in few countries. Its reach is hence not global UNIVERSAL STANDARDS The standards are universal. They are maintained uniformly throughout anyplace where walmart is present RICHNESS The information is rich. The information provided is accurate INTERACTIVITY There is always a “livechat” option available. Emailing options are also available INFORMATION DENSITY The information is short yet useful. Searching the information is not difficult. This feature is implemented well PERSONALIZATION/CUSTOMIZATION Based on my observation I did not find any personalized or customized messages. Hence commenting on this aspect is not appropriate SOCIAL TECHNOLOGY Walmart utilized various social networking platforms. It posts offers of those social networking platforms and utilizes social technology to a very good extent. This is implemented well MEMO SEPTEMBER 10, 2014 MEMORANDUM FOR PRESIDENT OF …show more content…

As we can access it from any place at any given point of time, it is not driven by operational hours which definitely increases revenues. The website does not have a global reach. People from all around the world can not access walmart and shop products due to unavailability of international shipping. Several competitors like ebay offer this feature. The website however has maintained standards through the country (in all of the 50 states) where it is available. The information provided is rich by content. There are several ways in which two way communication is enabled between walmart and end users like “livechat”, email etc. The information that is provided for products is very accurate and sufficient for users to make decisions. Walmart has utilized various social networking platforms effectively which I believe is a very good way of maintaining updated relations with the consumers. However I suggest the following

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