For every level, Tesco needs different specific skills to suit these jobs, they have different functions to manage and control the business. Tesco creates a seven-part module for every work level to provide core skills and behavior. Through this part, their staff can understand they whether have suitable skills to handle their jobs. In the recruitment of Tesco, the target is to attract applicant to apply the suitable job. The recruitment advertisement of Tesco is divided as two parts which is internal and
(Tesco 's was founded in 1919 in London and Jack Cohen bought a plot of land in 1934) since then the supermarket has expanded. The first supermarket was built in 1950 and subsequently it grew. Today there are 3,739 stores in the UK with over 310,000 colleagues. There are in excess of 6,000 stores worldwide. Brockenhurst
Tesco plc was the UK’s top retailer in 2013 (Retail Economics, 2014) and maintains a presence in 12 countries in Europe and Asia (Tesco, 2014). To sustain its position and build profitability, Tesco must assess its strengths, weaknesses, opportunities and threats. Strengths and weaknesses focus on internal factors affecting a company; in contrast, opportunities and threats identify external issues (Collins, 2010). Thus, it is important to carry out a SWOT analysis to ascertain how the company is performing in the market (Kotler et al., 2013). Strength Tesco is a powerful retail brand globally, in the top 100 of the world’s most valued brands, slightly below Ikea and well above eBay (Brand Finance, 2014).
Tesco’s each geographical location has a regional manager, the store manager is responsible to the regional manager and can make decisions specific to its store. This decision making responsibility empower store manager to own his/her responsibilities and motivate to do better. Tesco Products and Services Tesco houses a number of brands under its umbrella, it started with food retail stores and grew organically acquiring different stores. Apart from food and groceries retail stores, it now has its own internet retailing, Clubcard, petrol stations, bank and its own mobile phone
Beside Tesco has a good range of products and own label products which help strengthen its profit. One of its customer research confirmed that the one of main factor to choose to shop at Tesco is Tesco offers a wide range of products. Tesco does not stop expanding its range of products and tends to increase incessantly. On 2012, meanwhile in Thailand, Tesco opens new extra format store to satisfy every customer needs in one. It offers extra range, shop and service which including the pharmacy, optician, phone shop, money center and specially the staff on roller skate to help customers more faster.
Tesco has many competitive advantages that make different from their competitors like: online store, club card, having best supply chain and provide insurance, travels and loans. Tesco should focus on their own innovation instead of copying others on what there are doing. Also, Tesco should not compromise on products quality. Their customer will always be loyal to them as long they are maintaining their good products quality by buying from their suppliers in mass and reduce wastage activities. Finally, Tesco can form a strategic alliance with another company to improve their services.
This is because satisfied customers are good advert for the business. Tesco has more than 30% market share of the UK grocery market, nearly double that of its nearest rival. To maintain its number one spot in the market, the company needs skilled staff at all levels and in all roles. ROLE IN TESCO :- Roles in Tesco range from business development, supply chain management and marketing
3. CRITICAL SUCCESS FACTORS FOR TESCO There are several factors that lead to Tesco 's success. Firstly, branding and reputation. Branding is very important in business before selling a product. This is to enable customers to recognize what the seller sells.
Tesco can boast of a strong financial background especially in the UK and other countries that it is presently operation. For business year 2013/14 (ending 22 February 2014), it has group sales of over 70,894 million (tesco.com, 2014). Being a market leader in the supermarket / hypermarket industry, they have established a well-organized supply chain network around the world that is driving their international expansion smoothly. With experience in country such as China, India, Japan, Malaysia, South Korea, Thailand and Taiwan in Asia, Czech Republic, Hungary, Ireland, Poland, Turkey and UK in Europe, there is wealth of experience in international operation especially as this countries represent different cultures, economic, political and technological
Uk population is increasing and ageing due to the baby boomer, longer life expectancy is resulting in a growing older population. People working longer will increase the size of the labor force, but there will also be further pressure on services. This would affect TESCO products as people are curving more healthy products, thus Tesco started producing organic products, it provides as well an esteem added to its products and services. Technological factors: Technology is an intrinsic element to Tesco supply chain management of Tesco, it uses many technologies like wireless devices, self- checkout machines, intelligent scale, Radio Frequency Identification (RFID), Electronic shelf labeling, etc. The utilization of Electronic Funds Transfer Systems (EFTS), Electronic Point of Sale (EPS) and electronic scanners helps the company to improve stock activities and effectiveness of distribution (Tesco,