TCii (2011) describes the importance of digital marketing that as the world is moving from analogue towards digital, people are consuming more and more digital content on a daily basis just as increased usage of mobiles, computers at works laptops and other gadgets-the companies who have yet not recognized this in their marketing strategies need to adopt it fast. The pace at which world is focusing on digital marketing it is possible that soon it will eliminate the traditional forms of
But that was a huge challenge to be faced and failed due to different problems. The main problem was Kodak did not fully realize the potential of digital. And also Kodak did not realize its own limitations, and therefore their attempt in adopting was not completely successful. The target of Kodak had been expressed by the chairman as “To make Kodak do for photos what Apple does for music: help people to organize and manage their personal library of images. In an ideal world, consumers of the future will snap pictures on Kodak’s cameras, save them on its memory cards, put them on paper through its printers, and edit them on in-store digital kiosks.” Trying to catch the consumer in to a world of Kodak was not practically possible.
The marketing director works with the strict coordination. Ways to further increase the effectiveness of digital marketing A strategy that is linked into the effectiveness of digital marketing is content marketing.  Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it".  It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
This wasn't an easy development and they had to go through a severe crisis in logistics and sourcing before to establish their competitive advantage. Their dominance in the mobile phone market was also supported by their network infrastructure. However, Nokia wasn't only a hardware manufacturer and they put a lot of their efforts in software as well and keeping control over the software was seen as crucial. In fact, the company didn't just want to have quality hardware and software which could work together, they wanted to expand the possibilities of mobile telecommunication with a great emphasis on convergence, especially for their high-end devices. Innovation was seen as a priority and was necessary as well in the high tech business they were in.
As wearables are getting smarter day by day, the smart phone may become a secondary screen From the chunky mobile phone wristwatches of the late 2000s to today’s fitness bands, wearable technology has dramatically evolved in these years. Now, wearables, as they’re known, are changing the way consumers interact with the environment, with their constantly growing popularity. Wherever we go, the smart phone is always with us. It has long been the most personal device we interact with. The current generation of fitness bands and smart watches are just the beginning of a revolutionary change.
Imagine when you are shopping by yourself and need to call someone to fetch you up because you have done shopping and at the same time you left your cell phone at home. It will be ridiculous to ask someone else to use their cell phone. However, despite how far technology has taken humans and no matter how convenient it make things, it also have some disadvantages. The question is does technology affect people’s dependence in creativity and communication?
The world we live in today is predominately changing with the advancement of digital communication in the daily aspects of our life. The rapid growth and evolution of digital communication, has resulted in it now becoming the backbone of the way we interact with other people. Beginning from simple 160-character SMS messages to text’s influence on the internet including Facebook, Twitter, Blogs and Instagram and then introduced on our mobile phones with BBM and whatsapp; digital communication has become a part of our spoken discourse. Digital communication in every aspect has impacted our lives as it helps jobs and businesses communicate a lot faster through e-mail, multimedia and texting. Students have benefited from the easy accessibility of digital communication allowing them to interact with peers and families.
The obstruction of connecting two regions has drastically decreased due to the fact that we now have mobile phones, Internet, and social media to make life easier. Businesses and organisations are relying on it and are gaining benefits from it. Communication Technology impacts on public and private life The modern methods of communication play a significant role in both our private and public life, commonly positive but they can also have negative effects. Through social networking sites, we can find people sharing the same interests as us, hence, making new friends or even finding a suitable
Smart phones have quickly become the cornerstone of many people's lives. It is not strange to see people peering intently at their phone screens, seemingly oblivious to the world around them. To some, especially from older generations, the lack of human contact between people due to increased use of technology is akin to the degradation of society. However, such a view is small-minded and ignores the benefits that technology has brought to humanity. Technology allows people to stay in contact with one another no matter where they are, to meet each other with ease, and to share their thoughts and emotions online.
Printed media would include printed books, newspapers and magazines, and other traditional or analogue media, such as pictures, film or audio tape. The popularity of digital media, together with the internet and personal computing, has caused a major change for publishing, journalism, entertainment, education, commerce and politics. The universality of digital media and its effects