Travelshoppe Case Study

EXTENDED ESSAY

RESEARCH QUESTION:

To what extent do the differences in marketing and motivational strategies of WorldVentures compare to those of Travelshoppe’s to be successful in the Kenyan travel industry?

EXAM SESSION MAY- 2016

SCHOOL NAME AGA KHAN ACADEMY, NAIROBI

SUBJECT BUSINESS AND MANAGEMENT

SUPERVISOR MR. SAMUEL MUSILI

CANDIDATE NAME SYDELLE DINIZ

CANDIDATE NUMBER 001169-0009

WORD COUNT

ABSTRACT

Travel as a commodity has gained popularity globally and various stakeholders are taking advantage it’s increasing demand. This study investigates “To what extent do the differences in marketing and motivational strategies of WorldVentures compare to those of Travelshoppe’s to be successful in

Build the world’s best vacation and entertainment club

2. Build a family of world-class direct salespeople

3. Leave the world a better place

WorldVentures was introduced to Kenya in 2011 and has grown rapidly ever since. Employment is provided to members of different lifestyles, and vacations to exotic global destinations become affordable through bulk purchases. To join WorldVentures, prospects view a 15-minute self-explanatory video, and are given two options; membership solely for travel facilities at a joining fee of $200 plus $50 monthly subscription or a business representative status at $300 joining and $61 monthly fee. Members who join for travel, benefit from discounts, while business representatives benefit from discounts and earnings. Travelshoppe Limited was introduced into the Kenyan travel market in 1994, as a fully-fledged IATA company. The directors have travel industry experience and offer commendable services to worldwide destinations. The agency ensures consumer satisfaction by providing bespoke holidays (Appendix 3) and has won awards for customer service and dedication to clientele. Their multilingual, qualified, knowledgeable and well-traveled team explains the foundation of their

After analysis and re-evaluating strategies, recommendations can be made for each firm to mitigate weaknesses and threats, ensuring growth and survival. Furthermore, comparisons can be made to assess the benefit of dealing with a travel agent versus being directly involved in travel as part of a business. Based on prospective growth of the Kenyan economy, consumer tastes and approximate disposable income of the average earner, I will be able to advise potential travel clients. This information can be insightful to the firm’s stakeholders like customers and potential investors to gauge future growth of the firms and make intellectual decisions. The firms may alter their forecasts, expectations and generate new business prospects to attain a greater market share, and enable exploration of new