Meanwhile, social media plays an essential role in acquiring travel information and sharing travel experiences. The convenient and interactive features of social media attract more and more users to use social network media to search and publish information. After several years of development, social network media has developed into an important force to guide public opinion. It has even become an important source for the traditional mainstream media to capture the spotlight information. Furthermore, In tourism, consumers’ behaviour has always been influenced by development of ICTs, but social media has completely changed how consumers design and consume travel related products (Buhalis & Law 2008).
Today, we 'll be holding conversations about a key player more than this long list of "most promising startups": Airbnb. It has really been identified as a global platform, which has greatly enhanced the experiences of travelers. Airbnb is an online market that has incredibly added a new chapter in e-hospitality books and the rental industry. Airbnb acts as an intermediary who helps to rent the house or any other place of accommodation for people who wish to book them privately. Therefore, any tourist or tourist who is there to enjoy these vacations as a local can make reservations at more reasonable rates.
Heidi Cohen (marketer for Citibank and The Economists) explains that it is quite difficult to define social media marketing since the social media environment continues its expansion and change. Social media marketing has numerous benefits such as: brand credibility, increase in sales, increased exposure, strong online presence which enhances the company’s reliability, reduced market costs, rapid access to consumer feedback and a strong business-client relationship. At the beginning, online social platforms targeted a young audience (teenagers and young people in their early and mid-twenties), but now they are attracting other demographic groups as well. As a consequence, the online environment is filled with career-based social networks,
India got incredible response from the online campaign to target international holiday makers while minimizing the campaign costs. Thus, the aim of promoting India as the destination of choice and present India as a complete tourist destination could be successfully accomplished through effective online marketing strategies which comprised of running colourful and enticing ads, newsletters and other emails shared with the prospective international tourists. Incredible India undertook such a marketing strategy that not only comprised of the traditional marketing media mix but also integrated online marketing such that the Ministry of Tourism could reach the rising number of people who research their holiday destinations
Moreover, travelling with a companion reduces the cost of the trip. For instance, the travel packages for more than two persons are cheaper than a person travel packages and more discounts for an extra person. Apparently, before attempting to travel, people should contemplate which way of travelling is the most suitable for their present financial condition. In conclusion, travelling alone or travelling with others has its own expense, safety and experience. Choosing to travel alone or with a companion depends on one’s tastes and goals of travelling.
___________________________________________________________________________ SCHOOL OF MANAGEMENT SEMESTER II, 2015/2016 AMP 352/4 INTERNET MARKETING Lecturer : Dr Malliga A/P Marimuthu Name : Willian Leong Matric : 119956 Industry : Tourism 1.0 Introduction Tourism is defined as the activity of traveling for pleasure. It has become an important sector that has an impact on development of country economy. Tourism industry is inseparable from businesses such as travel services, food, accommodation, transportation and recreation and entertainment. Thus, when the industry thrives, it brings the benefits of income creation and generation of jobs. Therefore, many countries are trying hard to market themselves in order to attract visitors.
Bali Seminyak is a splendid destination for spending holiday on the Island of God. The villas there are the best replacement to dream homes for accommodation rather than hotels and lodges. The atmosphere there at Seminyak Bali make you feel like having a home away from your home. Bali Seminyak is easy to explore for any first-time travelers, but it is little confusing to select an economic villa rental which suits your needs and budget among numbers of villas. There are certain factors which help you decide your suitable accommodation.
2.2 Social Media – definitions and role in tourism Web 2.0 applications are also knows as Social Media. Social media are concerned as mass collaboration tools which enrich the role of the internet users since they allow them to actively participate and collaborate in real time for the production, consumption and distribution of the information and the knowledge (content) of the internet. Social media technologies include blogs, τα social networks, podcasts, mash-ups, etc. Social media have some characteristics in common, such as : ➢ Participation. Social media are built on the concept of participation encouraging people to contribute and provide feedback.
Wide range of publication media from print technology to modern wireless technology have been abundantly exploited in distribution, pricing as well as in customer attraction. Thus, the term e-tourism has been coined which provides the industry bodies to share knowledge, research new trends, create opportunities and to create competitiveness, etc. (Cooper C. (1989) Progress in Tourism, Recreation and Hospitality Management, Belhaven Press: London; &Cooper C. and et al. (1999) Tourism: Principles and Practice, 2nd ed., Longman Publishing: Harlow;) Technology then has become a mixed bag for the tourism industry. It creates a great deal of conveniences while at the same time has been used as a way to increase revenues and to lessen customer service.
Firefly provide a very low-cost travel with flights and hotel to customer, this is easier for customer to have a budget hotel and flights together especially for the customers who has low salaries pay. Customer does not need to find the budget flight and hotel separately. Besides of providing the low-price tickets for customer, firefly also