Graphic Design Trends Analysis

Graphic design directly contributes to a business' growth.

There's no visual marketing or advertising without graphic design. And without those two things, no business can survive in the modern world. Visual communication is still the best tool for connecting with the modern people.

But graphic design isn't simply pasting illustrations and texts together. Trends change every year. To stay relevant, businesses and designers must keep up.

In 2018, there are a lot of trends that have come over from 2017. We'll either continue to adopt these or improve on them.

Several styles that were seemingly dead are making a comeback, too. And some of these are just unexpected.

We'll teach you the biggest graphic design trends you have to look out for

Apple, for example, introduced iOS 7 in 2013 with unobtrusive app icons. Other tech companies made a similar move.

Now, goods are removing texture, layering, and details on their packaging. Core graphics are the focus today. You can expect to see simple illustrations with simple fonts in your grocery store this 2018.

Semi-Flat Graphic Design Trends
The transition from realism and skeuomorphism to flat graphics was rather quick. One year we were seeing 3D logos everywhere then minimalism the next. Graphics eliminated details, depth, shadows, and other elements that don't add value.

But in 2018, we'll see extra depth. Long shadows are back in, which provide a subtle dimension to images. The result is a softer look as opposed to the harsh effects of drop-shadow.

Bold Choices
We already saw bold colors in 2017, but expect more in 2018. Intense colors are not only for graphics but for interior design and fashion as well.

The year will put emphasis on strong visuals in terms of colors and typography. Bigger fonts are in, which blend well with bright

Designers are now removing some parts of the letters while keeping them recognizable.

This makes for a creative and modern look. It also keeps in line with minimalism, which is why it works best with other clean graphic design trends.

The possibilities are also endless. So expect to see different versions as 2018 progresses.

Negative Space
You don't have to use all the space if you don't need to. In fact, designers use negative space as an art. It's one the popular graphic design trends that take its root from old advertising designs in magazines.

Negative space usually forms a shape to create a subject. This technique evokes positive emotions in viewers. In 2018, many brands will adopt this trend for their digital campaigns.

It also has applications in typography. The negative space forms letters, inside of which are images. We've already seen this technique in a lot of posters, but we can expect more iterations this year.

Metallic Elements
Some of the most interesting colors this year are metallic.

Gold reflects luxury and sophistication, making it a popular choice for high-end brands. Metallic colors work with other trends to get the right reaction from