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Trends Shaped By Disruptive Changes In The Retail Environment

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Retailing trends are being shaped by the disruptive changes taking place in the retail environment today. These trends include mobility, faster retailing, experience retailing, and innovative retailing. In order for Forever 21 to stay relevant in todays competitive retail climate, it will need to analyze the data for each of these trends and make sure it has a firm grasp on all aspects of the climate. Forever 21 has had advancements with mobility by creating there apps and online website. By having multiple channels for the customer to shop, increases the revenue and keeps the company relevant in the market. Forever 21 is known as the fastest fast fashion retailer on the market, due to its ability to have new collections out on the floor ever

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