Tricky Connotations: Wonder Woman As Dc's Brand Disruptor
In Charlotte E. Howell’s, “Tricky” Connotations: Wonder Woman as DC’s Brand Disruptor,” Howell argues the many points on how DC Comics failed to represent Wonder Woman in a superhero leading role for many years. The author discusses how DC failed to see that the comic book industry fan base consisted not only of males, but also, many female fans as well (141-142). In addition, she points out DC’s use of the word “tricky” in regards to marketing and film production for Wonder Woman; DC Comics couldn’t come up with a way to envision an on screen leading role for Wonder Woman or how to market one (142). As a result, Howell gives examples of how the fans weaponized the term “tricky” to show DC’s business failings (141-143). Furthermore, she points out how the many scripts were leaked and how the public scrutinized the writers on their attempts to represent an accurate Wonder Woman character (144-145). Similarly, she discusses how many female directors were afraid to even attempt to direct a Wonder Woman film (149). Altogether, Howell argues many valid points along with examples of the gender bias in popular culture. With her focus on DC Comics and their failed attempts to market and produce a film for a character, such as Wonder Woman, was a solid representation of the gender bias that has and continues to exist in popular culture.
Charlotte E. Howell argued many great points in her article, “Tricky” Connotations: Wonder Woman as DC’s Brand Disruptor.” Just as DC Comics had
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