Swot Analysis Of Truphysics

Knowing the latest trend of industrial market for human-robot collaboration, the next task is to achieve a strategy fit for various kind of opportunities and threats present in the market due to the external environment. These can be strategically tackled using Strengths and weakness of the organization.

In order for a startup company like TruPhysics, they should either add customer value or drive down the costs of the products for to position themselves in a market with a competitive advantage.

By referring VRIO model (Valuable, Rare, Inimitable, and Organization) for analyzing the strength, the sustainability and success of TruPhysics can be assessed.

 Value: Do the resources and capabilities of TruPhysics allow them to react to environmental

Which helps to maximize the customer value while minimizing the resource waste. This leads to the better understanding of customer requirements and values and focuses to increase the association. The overall comparison of value vs resources depicts that, in comparison of high customer value, resource wastage can be compared to nil. It’s a stereotype that lean organizations are suited best for specific kind of business, but it is not only a strategic or cost reduction program. It is more than that, the way of thinking and responding to the problems for an entire organization.

As a part of a team in TruPhysics, the author analyzed that lean structured organizations are obsessed with customer values. Customer eccentricity of TruPhysics is one of the main organizational pillars.

Agility could be considered as one of the traits for this company. Due to its lean structure, teams are capable to work on Sprint approach for big challenges, which require cross-functional team collaborations.

Competitive strategy of TruPhysics is to do the things which others are not capable of doing as of current industrial scenario. For instance, in collaborative workspaces where human and robots work together, other players in the market are making the simulations in which they avoid any collisions with the objects. Here in TruPhysics, we collide

This approach makes possible for the robots to learn more about surroundings, and RunSafe is capable enough to analyze the success and failure of the planned task in the simulated environment. TruPhysics is also designing a physics engine for factory and plant simulation which will induce the augmented reality behavior with Newton physics.

The unique and resource optimization approach which is being followed at TruPhysics is outsourcing small tasks by hiring part-time students and freelancers. This leads to mixed cultural teams. Currently, the core team has 12 members from 9 different nations. Due to which TruPhysics can be called truly are mixed cultural and diverse company.

As a Startup, people in the market see TruPhysics as an innovative and future ready company with the high expectation of delivery rate. TruPhysics is an active member of Startup associations like Startup Autobahn Arena 2036 and Startup adVANce challenges from Daimler.

To increase and get the sales in TruPhysics, the marketing and sales team is working hard on presenting the proof of concepts in the most realistic way. They are focusing on simulation of robots and industries using most sophisticated VR (virtual reality) developments within the company. Optimization and planning of scalable business plans are the key essentials for a sales