application of technology, the airline can offer cost effective, customer focused, and friendly services, which add value to the services
encountered. According to Arkhana (2012), a passenger satisfaction is met if the service exceeds what they have expected. If the passenger is satisfied it may result to repeat purchase and re-patronization. Passenger gratification is a goal by any airline providing passenger
Marks Allocated Marks Criteria Presentation Referencing Word Count E-Library Total Deductions Marks 100 Student’s Total Mark Notes on plagiarism: A. According to the Arab Open University By-laws, “the following acts represent cases of cheating and Plagiarism: Verbatim copying of printed material and submitting them as part of TMAs
1. Introduction Budget airlines have increased expeditiously all over the world in past few decades (O’Connell and Williams, 2005). Budget airlines are the by-product after the airline deregulation in 1978 because the cost per seat or passenger decreases as the number of per seats or passengers increases (Brueckner & Spiller, 1991; Caves, Christensen, & Tretheway, 1984 as cited by Pels, 2008; Kim and Lee, 2011). In the past, budget airlines impact on mature European market and US market, and nowadays
has intense market competition and many countries deregulation the controls on the air transportation (Ko,2010). Numerous researchers have reported that airline management and strategy under a competitive in full-service carrier (FSCs) market (Bailey et al. 1990 and Strassman ,1985)observed that in the USA. Asia regional markets have more airlines and larger airplanes in general than Europe or North America, is a large international routes. It is easier to get into different destination (Swan ,2002)
profoundly changed the way of consumer buy products and services. “Consumer behavior is the study of an individuals, groups or organization and the process that been used to select, secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that the processes have on the consumer and society.” (Kuester, 2012). According to Comscore, the report found stated that low cost airline website have experienced a strong growth visitation from consumer who are continue to search
predict to stabilize in next year and seek to start growing again by 2017. The launched of Christoph Mueller in Malaysia Airlines is to repair the damage airline’s image since he has an excellent experience when he was the CEO of Ireland’s national carrier Aer Lingus which is a loss-making airline but he managed to turnaround within a year. After reinvent the Malaysia Airlines, the stock price begin rise continually and the estimation from the investors also increase. Hence, CEO reputation is important
Air Asia Company and the Approaches Based on the history, AirAsia, one of the most prestigious airlines with a good strategic management in Asia, was first established in 1993 with its first operations in 1996 (The AirAsia Story, 2008). It is often renowned as Malaysian low cost airline and even the largest low fare airline company in Asia. Based on AirAsia’s annual report (Annual Report, 2008), AirAsia’s “Now Everyone can Fly” philosophy has been always focused on middle income customers as its
of their business. Strategic entrepreneurship is the combination of planning and management the internal environment of a firm as well as the ability to adapt into markets needs. Successful risk takers are the ones who challenge their capabilities, trust their intuition, analyze the environment and jump to every opportunity. Additionally, key factor is the evaluation of the pros and cons, the recognizing and seizing an opportunity to create their own businesses. Successful entrepreneurs are innovators
CO-BRANDING AND STRATEGIC ALLIANCE CASE STUDY SBI CARD AND AIR INDIA CO-BRANDING ALLIANCE SBI CARD AND AIR INDIA CASE STUDY INTRODUCTION Air India and SBI Card Join Hands to Launch a New Co-Branded Credit Card Enhancing world class travel experiences to Indian customers through a unique collaboration In mid-September, 2013, Air India and SBI Card announced plans of launching a distinct travel credit card for Indian customers. The new card was intended to provide best-in-class travel experience