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Trust In The Airline Case Study

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Trust in the airline

According to Woon, et.al, (2015), trust is important in the airline industry and affects the loyalty of the passengers. The company should maintain their loyal customers by establishing honesty and virtue so that the customers are willing to believe and establish their trust in the airline.
Inaccurate cabin safety have significant influence on a passenger’s behavior. Panic and stress may upraises during an emergency situation and may even cause fatal casualty. A simple report about an aircraft accident may affect a passenger’s trust about an airline regardless of what airline/aircraft may have caused the accidents. According to Chang et al Lio (2009), the more knowledge a passenger about the aircraft and protocols, the …show more content…

Customer loyalty is the output of its satisfaction and largely influenced by the value of service provided to customers. The price of the merchandise/service purchased is psychologically lessened when the value of the product is greater than the price based on customer’s perception. Value is created by satisfied loyal and productive employee that is why the success of attracting customers depends on what the organization do (Dase and Chase, 2013).
Also, David Weaver (2010) revealed that lack of trust can increase a customer’s anxiety and renders the experience unpleasant for the provider and the customer. Many have tried and develop strategies in developing a customer trust and some principles which a firm could do to enhance the trust. First is to lessen to the customers. Inform a customer about the risk and problems that they may encounter, don 't exploits vulnerability that would make a customer uncomfortable. Lastly is to demonstration effort. By applying this principle, there is a greater chance to get the trust of the customer next time of …show more content…

To meet the challenge of these low cost airlines, several airlines or full service carriers around the world have created their own low cost subsidiary. Low-cost airline generally has lower fares and fewer comforts. To make up for revenue lost in decreased ticket prices, the airline may charge for extras like food, priority boarding, seat allocating, and baggage. Low-cost travel is the lowest travel class of seating in air travel. Historically, this travel class has been called tourist class on ocean liners. (Geraint

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