Trust: Thesis Elements Of A Social Relationship

Trust is the basis element of a social relationship. In Maslow's pyramid, regarding the theory of needs hierarchy, Maslow argues that human beings are motivated to meet the needs of their lives, including beliefs and truths to be part of it. These needs have a level or hierarchy, ranging from the lowest (basic/physiological) to the highest (self-actualization). As for the hierarchy of needs are as follows:
1. Physiological or basic needs
2. The need for security
3. The need to be loved and cherished
4. Needs to be rewarded
5. The need for self-actualization Maslow extended the scope of this homeostatic principle to these needs, such as the sense of security, love and self-esteem that we do not normally associate with that

Brands have to find ways to play in both worlds. Today, the reputation strategy is important for companies, because it is the mainstay of consumer confidence. Likewise, trust affects reputation. Reputation results from trust and perceptions of stakeholders. When stakeholders, such as employees, customers, suppliers, investors, regulators, media, and others; Have a sense of trust and a positive perception, then trust will be strengthened, and reputation will automati-cally increase. Reputation is a capital that can be obtained free of the power of positive perceptions of stakeholders as energy to develop strategies in an effort to increase profit. In the sphere of a reputation-related trust, there is the term modern agile, as the ability to identify and capture opportunities faster than competitors. In an organization, this under-standing is the ability of the organization to adapt rapidly to market changes. Thus, agile against self can build Agile team and change organization from fragile organization to agile organization. The key to successful change agility is the spirit to make people awesome, de-liver value continuously, experiment and learn rapidly, and make safety

Therefore, the trust will unite every heart in the collaboration of empathy and tolerance, so that shared responsibility in the energy of collaboration will make the company a comfortable and safe place. Companies with high confidence and firm adherence to the truth and transparency will have work harmonies, continuous performance improvements, high productivity, low con-flicts, and lower levels of stress and stress. For truth and transparency will unite every heart in empathic collaboration and tolerance, so that collective responsibility in the energy of collaboration will make the company a com-fortable, secure, trusting place. Losing trust is a big loss. If the company is unable to maintain the trust given by the stake-holders; then the company will lose the opportunity, reputation, credibility, sales, and the fu-ture. Lots of companies fall by the lost trust. Trust is a very important treasure. Maintaining and maintaining trust with integrity, transparency, accountability, and ethical behaviour, will make the company more trustworthy.
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