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Hapag Lloyd Ag Case Study

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TUI MICE
2.1 INTRODUCTION:
TUI AG is Europe’s leading travel group. The three sectors TUI Travel (tour operating, online sales, high street outlets, airlines and incoming agencies), TUI Hotels & Resorts and the cruise ship business form the World of TUI. TUI AG holds, in addition, a financial investment in the container shipping company Hapag-Lloyd. The Group’s headcount was approx. 74,400 employees.

2.2 History:
The origins of the company lie in the industrial and transportation company, Preussag AG, which was formed in 1923. Following its acquisition of Hapag-Lloyd together with its 30% shareholding in Touristik Union International (‘TUI’) in 1998, Preussag decided to reinvent itself as a tourism, shipping, and logistics company. Its logistics activities, concentrated in the shipping sector, were kept separate and bundled within Hapag-Lloyd AG. A majority stake in Hapag-Lloyd was sold to the Albert Ballin consortium of …show more content…

The last seven years have been quite successful for TUI India as the company could grow together with the evolving holiday aspirations of Indians. TUI India has been able to establish one of the strongest agent networks in India. Whether it is lifetime experience holidays across the world, or exclusive domestic holidays, TUI India weaves together innovative and experiential holidays, which, of course, are not cheap, but value-for-money to the hilt. This includes TUI’s highly acclaimed experiential tours like ‘Intrepid Travel’ (Off the Beaten Track); ‘i-to-i’ (Adventure and Volunteer Travel); ‘Quark Expeditions’ (Polar Cruising Expeditions); and ‘The Moorings’ (Luxury Crewed Yacht Charters). For TUI, these exclusive experiential products are real brand differentiators. Moreover, these niche products are 'recession-free ' and also do not require

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