Tupperware Case Study

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TUPPERWARE

INTRODUCTION:
Tupperware was established in 1948 in Leominster, Massachusetts by Earl Silas Tupper. Tupperware is the pioneer of direct marketing strategy which is done by Tupperware party. This strategy was developed by Brownie Wise. Since last 60 years, Tupperware has succeeded in changing the lives of many people all over the world by its innovative storage products and attractive business opportunities. Tupperware has increased its product diversity by acquiring many companies to become a truly global entity. In 2005, Tupperware Corporation became Tupperware Brands Corporation to reflect its diversity. Currently, in its portfolio of direct selling companies, Tupperware Brands incorporates Tupperware, NaturCare, BeautiControl, Fuller Cosmetics, Nutrimetics, Avroy Shlain, Nuvo and Swissgrade- each of these have their own product lines, sales procedures and structures. All these acquisitions were Company 's corporate strategy to include premium consumable products to their product category mix. These acquisitions also brought a change to the Tupperware Brands Corporation making it a multi-brand, multi- category, direct sales conglomerate having a world-wide sales force of around 2 million.

MISSION:
Enlighten: To share insights and provide products and knowledge that makes life simpler and more enjoyable for families.
Educate: To provide smart, simple solutions that enable customers to save time, money and effort while leading active and healthy lives.

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