NEW PRODUCTS INVOLVED IN BRITANNIA AND THEIR STRATEGY INVOLVED IN ATTRACTING CUSTOMES INTRODUCTION OF BRITANNIA Britannia Industries Limited In view of fact the Britannia industries is the food based organization which produce a large varieties of biscuits ,dairy products ,rusk, bread and cakes. It is public food company .with its head quarter located in Bangalore. This Britannia is well known to the Britannia and Tiger biscuits. This company is having 300 stores all over India .we see this Britannia industry limited continue to improve the quality of their products to meet there customers demand. Britannia was established in year 1892 with initial investment of Rs295 .
The main purpose being to accentuate each company’s implication in providing better quality and healthier products to consumers, along with agreements regarding the advertising of their products to children around the world. Efforts were mostly done by the participating members towards packaged foods and soft drinks in the industry as a whole, a subcategory in which The Ferrero Group falls into, providing confectionary to its consumers. Overall, with the participation of all its members and the collaboration of other major multinational food and beverage companies, the IFBA’s commitment to improve the health of the public remains an unfinished project: The top ten members of the alliance only represent 13% of global packaged food sales. (Global Packaged Food Company Shares 2009 (Euromonitor, 2011)) (Globalization and
P&G brands that generate over “$1billion in annual revenues” include Pringles, Pampers, Olay, Iams, Wella, Folgers, Crest, and Charmin, which are snacks, diapers, skin care product, pet food, hair care product, coffee, toothpaste, and bathroom tissue, respectively (Reference for Business, n.d.). Thus, P&G’s commitment to playing a leading role in the area of household products has transformed the company into an aggressive marketer and major advertiser globally. Furthermore, numerous innovations, which are now practiced throughout corporate America, were initially developed by the firm. Such developments include profit-sharing systems for employees, brand-management programs, and market research. Hence, it can be argued that P&G leads other companies in the production and marketing of consumer goods.
The nature of the trade of Tesco has made the process of marketing easier. The company is everywhere, sell everything to everyone has made the business reach every corner of the globe. In the process of marketing a product or service, the corporation implemented certain policies depending on the evaluation of the internal and external aspect to have an advantageous business in this competitive market. The organisation has designed their planning in such a manner so that it completely matches with the requirements of the customers. Tesco as compared to the other companies has given higher precedence to the quality of their product and services.
15035826 B334 Mid-Semester Assessment (MSA) BevEat is an application which saves time and improve lives. It saves time as business leverage on the widespread availability of consumer mobile smartphones to allow customers to place orders while waiting the ‘Q’. The social impact of this service is that, it open doors to persons with disabilities (PWDs) in the F&B sector as well as donate to charities and its social causes. This proposed service would transform the F&B sector for customers to self-order and a cashierless e-Wallet payment. By doing so, we also enable sustainable IT solutions such as paperless smartphone F&B eMenu for end-users to self-order and it eliminates need for costly tablet infrastructure at every table, which then significantly
The Amway Super Concentrated cleaning system came in a new 250ml formulation which is four times the concentration of other 1litre sized cleaner. And also came with a dilution dial which would allow for easy dilution with water. In this way the customers can save money instead of buying several cleaners for several purposes which they are getting the benefits of several cleaners in one cleaner for several purposes. So Amway’s new product would actually fulfill the needs of the customers. So people can live better lives by spending less money for a good product, wasting less time in searching for several cleaners and cleaning liquid, they had the benefit of convenience, not harmful for the environment, among some other benefits, which will lead the people to live better
It is also a globalised business that generates more than half of its turnover in developing in many countries across the world. Unilever possess an outstanding portfolio, including popular brands such as Lux, Dove, Magnum, Knorr and Lipton and Axe/Lynx. Over the course of time, Unilever stepped into new markets and began developing new market strategies to target those specific markets. Its mission is: to add Vitality to life. “We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.” Unilever’s longevity as an investor provides it with countless opportunities to explore in depth of each market.
The company is also establishing a very strong marketing presence relative to the rival (GOOGLE) in the advertising market, via its business Apps and iAd network. Apple has a branding strategy that focuses on the emotions. Apple brand’s personality is about liberty regained, passion, lifestyle, innovation, imagination, aspirations, dreams and hopes, and power to the people through technology. The Apple brand personality is also about simplicity. Making life easier for people as they have people driven design.
We know with that, we will be able to create a positive impression and we have a proper handle when it comes to building on already gather momentum. C. OPPORTUNITIES: The opportunities available to us are limited. Loads of people consume truffletillas on a daily basis and all what we are going to do to push our truffletillas to them is already prepared. Also, opening store in town of Manaoag will great help to make brand awareness of truffletllas. And with the social media, some of the customer will not be hassle in order of the product.
MARKETING STRATEGIES OF CADBURY (DAIRY MILK) INTRODUCTION The Cadbury merged with Schweppes in 1969 and adequate growth and development have led Cadbury Schweppes to take lead in both , the soft drink market as well as the confectionery and has hit the international market with much of potential to position itself amongst the customers from countless countries. Today the Cadbury Schweppes manufactures , markets and distributes its products in over 200 countries. The Cadbury has a fascinating story attached to it , it all started as a family business that grew at a tremendous pace , which is well known to its customers today. OBJECTIVES OF THE STUDY In order to study the marketing strategies of Cadbury the following mehods are demonstrated in the project: • SWOT analysis. • PEST analysis.