Turtle Bay Strategy Analysis

Strategy Analysis

Acquisitions

The first Turtle bay opened in Milton Keynes in 2010 with 18 more adding to the portfolio to date, they have investors from piper who invest in entrepreneurs with a presence in UK and a turnover of £5million, which is a competitive advantage for turtle bay as small Caribbean restaurants cannot compete with them as many cannot afford the capital required. (Witts,2015) Turtle bay intends to have acquired 20 more by 2019, although Turtle bay has had a success since opening its first restaurant, however there has been some criticism about the authenticity of the food offered which may have an impact on the organisation (Thompson,2017). The size of turtle bay restaurants has a huge contrast with smaller traditional

A mission statement set out by an organisation, provides an important means of communicating a sense of direction for internal and external stakeholders.it can inspire employees and managers. however, the statement forms the values and beliefs of the managers of the organization. A good mission statement motivates stakeholders including employees as well as and provides a focus and direction for setting lower level objectives. (Mullins ,2006) argued that that the significance of mission statements depends on as worthy if they are put into practice. The Turtle Bay mission statement is not available All businesses regardless of size benefit from creating mission statements. According to (Sufi and Lyons,2003) Entrepreneurial businesses are driven by vision and high aspirations. Developing a mission statement will help the organization realize their vision. Its primary purpose is to guide the managers and assist in refining the planning process. By developing a strategic plan that incorporates the mission statement, organizations are more likely to be successful and stay focused on what is important (Harrison and Enz,2005). A mission statement for organizations persuades managers to consider the nature and scope of the business. Some of the operating issues issue in organizations today include diversity. More and more companies are including it due to globalization of the economy and the increased diversity of the workforce. According to (Johnston and Clark, 2008) a service concept is not the same as mission statement, the service deals with existing operation while the vision is where the organization wants to be in the future. Turtle bay clearly defines what their service offering is however their mission is not clearly stated out in the information available to the customers. It is recommended that Turtle Bay write a mission statement which will enable customers to understand the