This in turn would assist the organisations to comprehend the requirements of the customers’ expectations from the organisations. Therefore, it can also be stated that mass media helps in developing an excellent communication with the customers. According to La Rocca et al. (2015:170) stated that by communicating well with the customers assist the organisations to understand the expectation of their customers. The proper means of communication enable the companies to enhance their sales level thereby increasing the profit margin as well.
Introduction The use of celebrity endorsements in advertising has become a trend and a perceived winning formula of corporate image building and product marketing. As existing media get increasingly cluttered, the need to stand out has become paramount and celebrities have proved to be the ideal way to ensure brand prominence. Academic researchers have conducted sufficient empirical research to express the benefits of product endorsement, in addition to the intuitive arguments that rationalize this practice (Till and Shimp, 1998). Celebrities have the potential of helping the advertisements stand out from the surrounding clutter, guiding towards an improved communicative ability by cutting through excess noise in a communication process (Sherman,
Now it's a business necessity. As the speed of business has increased and competition grown, good CRM software has become a critical component for success and will help you and your clients survive the current economic crisis. Advantages of CRM : • Provide for the better customer service. • Increase the customer revenues. • Discover a new customers.
Being the world’s most awarded airport, it is important to consistently upgrade ourselves with on-going efforts to grow Singapore’s Air hub. Quoted by Changi Airport Group 's chief executive officer, Lee Seow Hiang, “Faced with intensifying competition, we challenged ourselves to rethink what an airport can be - not just as a gateway for flights but as a tourism destination on its own." As one of Singapore’s main source of revenue comes from the inbound tourists, it is important to create more tourists attractions to entice these group of people. Not only that, as quoted by Transport Minister Lui Tuck Yew, "We are operating in a dynamic and increasingly competitive environment. Passengers today are spoilt for choice as air hubs around the world actively pursue new ways to boost their appeal as destinations and as transit points."
It is consistent and easily recognised. There are advantages to having a strong brand as it inspires customer loyalty, the branded items can command higher prices, it helps with a business’s appearance and image and lastly it adds credibility and increases confidence in your customers. However, a brand can be damaged much quicker than it can grow. A few things that will quickly damage your brand include, untrustworthy behavior, concern about public safety or health, poor customer service, obvious company financial difficulty and poor quality products. To create brand value, Debonairs and Romans should focus on Quality.
Competition and rivalry, which are the hallmark of today’s business environment has led to businesses to focus on building strong relationship with its customers. Stated that businesses are increasingly relying on establishing strong relations with its customers not only in terms of better serving and catering them but also in terms of promoting goodwill. Businesses also view this customer relationship with as a means of keeping their customers with us and away from their competitors. Effective customer relationship results in mutual benefits & rewards. This not only proves to be fruitful for the business but also for the customers also.
The marketing concept is surrounded by three aspects – 1.Customer satisfaction 2.Total Company Effort 3. Profit. A successful marketing strategy must consider how satisfy the customers needs and wants so that potential clients would be attracted to purchase your product or service. Effort would be put in by the company to try their best to satisfy potential customers and retain existing loyal clients . Once this is done , companies would start earning profit .
The challenges of becoming a client centric organization Clients have become more selective in which brand they chose to spend their money with. The winning brands are the ones who treat their clients with respect, with great service, and build a relationship with them that continues way into the future. How to measure the success of a client centric company? Not every organization will have the same client metrics to measure client centricity. However, the most important
In fact, a growing number of companies have begun to realize the relevance of brand orientation and the high value their brands provide as assets (Keller, 2013). First, focusing highly on the main purpose of market orientation, i.e. satisfying customer needs and wants, might result in inconsistency and poor management of the brand and the business (Urde, Baumgarth, & Merrilees, 2013). Though it may save the pure existence within the market, it is a certain focus on brand orientation and thus the establishment and perpetuation of powerful brands that provides the ability to compete and generate growth and profitability (Urde, 1994). Second, the two approaches of brand and market orientation are both different and synergetic since they provide hybrid versions that are more likely to occur than pure brand or market orientation.
Furthermore if there is any new goods that has been launch in market that attract the customer, AEON must take the opportunity to sale the products with reasonable price. This is one way to capture the market by introducing new products and AEON also can gain high revenue. Now days, many sales will be deal through online because it’s easy and fast and the most important is can save time. AEON must take opportunity to exploit their business through online in order to capture the market and gain profit. AEON also must need to adapt with fast the changing environment by upgrading themselves whereby doing sales through online to customers whereby providing all kind goods and services.