At the outset, talking about the article’s concerned issues in depth, it has pointed out the pros and cons of the TV in the house with children. It cites one of the grave unhealthy consequences, life-threatening disease, obesity, in children and adults as well because of the TV, which is liked by people and children. In fact, it is found that, people spend most of the time watching TV, without considering its consequences on the health (Johnson et al.,
According to the American Academy of Paediatrics (AAP), kids who watch too much television, more than 4 hours a day, are more likely to be overweight and obese. Another effect of watching violent acts on TV on kids is that it will make the kid behave more aggressively. These studies and incidents come to a conclusion that television does actually affect the behaviour of a child no matter what show the kid is
The more aggression they see, the more they will succumb to it which is the reason why children with abusive parents will sometimes become abusers themselves. Another effect from watching tv will be loneliness and depression. Recent evidence from the Conference of the International Communication Association in Puerto Rico linked depression and loneliness to watching tv. One of the researchers stated” increased use of television or electronics can further islote people and make them
Running affinity analytics on a customer purchase data set can reveal products that customers are more likely to purchase together, behavior patterns around coupon usage or effectiveness of sales promotions. Large retailers have been at the forefront of experimenting with basket analytics and recommendation engines, but any company with customer purchase data can benefit from analysis of the behavior patterns of their target consumers. 6. From Offline to Online and back
's envelopment of teenagers time may be diminishing, it is still extremely widely used and may affect us the most. Much of the content on television is perpetrated to show "real life" situations, prompting the viewers especially teenagers to believe that this content is a reflection of how real life situations play out. This has a massive impact on the relationships of teenagers as they may mimic the relationships that are played out on the television e.g. Soap Operas. • Advertisements - And not only the type you see on the street, these also include advertisements in the examples listed above.
The most obvious place we find subliminal messages is in the media. Subliminal perception occurs whenever stimuli presented below the threshold of awareness is found to influence thoughts, feelings or actions. People claim that subliminal messages have shown up in advertising, movies, and music. The real question is do they really work? It has been established that the majority of people have the tendency to imitate what they see on TV, regardless of the consequences.
According to survey, The average American is exposed to 247 magazine advertisements each day. Many Americans are affected by advertisements in magazines , and often are motivated to buy products they don 't need.These Americans are seen as every advertiser 's target.Advertising helps to persuade the masses. Because newspapers and television shows are very expensive to generate, so holding space for advertisements in magazines are less expensive. Magazines advertisements serve the educational, informational and entertainment interests of readers in both the consumer and business markets.] Magazines tend to be passed around amongst
They noted that even though newspapers, magazines and radio adverts also have effects on consumers, our opinions are principally influenced by television adverts. In his analysis, (Jefkins, 2000), contend that the persuasive mechanism employed by advertising professionals, make television adverts in particular to become highly irresistible especially to subtle minds like those of children who are generally known to be
CHAPTER TWO: LITERATURE REVIEW Introduction This chapter focuses on reviewing literature compiled by various authors in comparison to the aim of the research. It also contains the theoretical foundation and conceptual framework of the study. Foundation for evaluating consumer buying behaviour Consumer buying behaviour can be evaluated with the use of both internal and external factors. Some of the internal factors that can be used are motivation and lifestyle and an external factor is culture. Motivation as an internal factor for evaluating consumer buying behavior In relation to purchase the internal desire of a consumer to buy something is often referred to as motivation by salespersons and marketers.
A Study On Advertising And Its Impact Of Brand Awareness On Fast Moving Consumer Goods With Reference To Personal Care Products In Chennai. R.PUNNIYAMOORTHY. Assistant Professor, Srinivasa Institute of Engineering & Technology, Chennai- India E mail: firstname.lastname@example.org Abstract: Advertisement and Brand awareness plays an important role in brand building, brand recognition, brand loyalty and boost up the sales performance which is regarded as the foundation for brand development. To some degree advertisement and brand awareness can directly influence consumers’ buying behavior. The female consumers from IT industry have been taken as main consumers for the research purpose.