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Influences Of Tv Commercial Essay

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The Influence of TV Commercials on the Lifestyle of Youngsters A thesis submitted in partial fulfillment of the requirement for the degree of Masters in Sociology. Supervisor Dr. Sameen Masood By Saddam Hussain Shah Muhammad Ramzan Khan Muhammad Kashif Karim Muhammad Shahbaz Zishan Shafi Session (2013-15) Institute of Social and Cultural Studies (ISCS) University of the Punjab, Lahore. Dedicated to those who have devoted their lives for the welfare of human beings. Declaration We, Saddam Hussain Shah, Muhammad Ramzan Khan, Muhammad Kashif Karim, Muhammad Shahbaz and Zishan Shafi, students of M.Sc Sociology, session 2013-15, hereby declare that the matter printed in this thesis titled “The Influence of TV Commercials …show more content…

The population of current study is university of the Punjab Lahore, which comprises on thirteen faculties and sixty-three departments. 4.4 Sampling Sampling is a “selection, hopefully representative of the total population or universe that one desires to study” (Bailey, 1997). According to Neuman (2001: 432) “instead of studying every case that might logically be included in investigation only small portion is selected for analysis from which to draw conclusion is called is called sample and it is miniature picture of entire group”. Sample size provides the basis for the estimation of sample error and impacts on the ability of the model to be correctly estimated (Hair et al.2006).The sample size of present study consist of 500 respondents.Carefully sampling method means that often the information provided by the sample can be generalized with great accuracy to the whole population under the study. The sampling of this study is based on the map of university of the Punjab …show more content…

This chapter is divide into four Sections. Section one is about the demographic information of respondents, which consist on frequency tables and percentages. Second section contains the responses which are about the first objective impact of TV commercials on the life style choices of youngsters. Second section is further divided into five sub sections, frequency ,mode,mean and standard deviation are also part of this section. Third section is about the second objective which is about the influence of TV commercials in creating materialistic values among youngsters.Section four is about the test of hypothesis. Different test were applied to test the different

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