Tv's Influence On Consumer Behavior

1. Average time spent watching television is significantly high worldwide and continues to increase. Although the new video consuming patterns are spreading, time spent watching the new devices is still much lower than that of spent viewing television.
2. People do not watch one device as a substitution of the other, but they use them simultaneously, involving them in their daily routine.
3. Researches show, audiences still express a preference to better picture quality and large screen size while receiving audiovisual contents, which consolidates television’s dominance over other media.
4. Using mobile phones, tablets or computer for consuming television content is increasingly common nowadays.
5. The market, consumer electronic industry and the multinational gigantic media businesses have no interest in sacrificing television, but making it the winner of

The marketers need to have a careful watch on these factors-
1. Cultural factors are influenced by values, beliefs and consumers perceptions. The economic factors are influenced by family monthly income, disposable, discretionary and future expectations in income. Social factors influencing consumer behaviour are reference groups, peer groups, family, and roles and status. Motivation, perception, learning and attitudes are the factors influencing the consumers psychologically.
2. Consumer durables are involved in high price, durability and are less frequently purchased. So consumers want to seek more information with regard to consumer durables than non consumer durables.
3. Consumer durables are more volatile and consumers are brand consciousness. Consumers prefer well established brands with high value.
4. Organized consumer durable outlets in cities have large investment and all brands are available at one place. Special financial schemes are more preferred by