Dynamic Theories Of Communication Essay

Communication is a dynamic and complicated process which involves many factors that affect its effectiveness. Dynamic process means that the process of communication is not in a static or fixed condition. Meanwhile, complicated process means that even though it is a simple interaction involving two people, it involves numerous variables such as the individual, environment, experience of both parties, and work conditions that determine the efficiency and effectiveness of the process. Communication is the process of transferring information and knowledge from one individual or party to another person or party using meaningful symbols. It is a method of exchanging and sharing of ideas, attitudes, values, opinions and information. The process

For example, an employee is not only required to talk on matters related to their jobs but also on matter related to sports, weather, entertainment, politics and others. Even though this communication will not have direct effect on his work performance in the organization, it can influence the way the employee feels about his work place and his relationship with other employees. Two Categories Of Internal Communication Practiced In Organisation

Good internal communication allows employees to enhance an organization’s business strategy by associating the beliefs, performances and principles that shape the organization’s future. Eventually, the brand and reputation will be trusted by customers.

Internal communication incorporates both which are official and unofficial communication. Official communication constitutes memorandum guidelines, policies, procedures, and others. Meanwhile, unofficial communication usually takes place between colleagues or among managers. This type of communication forms coordination and relationships among friends at the same level. For example, the purchase manager discusses with sales manager the total profit and revenue of the customer for the current month.

I have adapted the organization chart of a company where I’m giving my loyal service, Tenaga Nasional Berhad (TNB). The type of internal communication practiced is as