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Two Factor Theory Of Motivation

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Applicability of Two Factor Theory of Motivation on Private University Teachers

Manoj Kumar Meet¹, Dr Somya Choubey², Deepa Sharma³ ¹Assistant Professor, School of Management, Raffles University, Neemrana
Contact Details: manojkumar9091@gmail.com
²Assistant Professor, School of Management, Raffles University, Neemrana
Contact Details: somya.itnl@gmail.com
³Assistant Librarian, Raffles University, Neemrana
Contact Details: deepa21sharma@gmail.com

Abstract:
The purpose of this study is to assess the applicability of two factor theory of motivation on private university teachers. In this research paper, various theories based on motivation were taken into consideration. Herzberg’s two factors theory describing the concepts of Hygiene/ Maintenance …show more content…

Maslow suggested that human needs may be categorized in five broad areas, arranged in a definite order according to their level of importance for the person or what is called hierarchy. The foremost level of needs for an individual is the physiological needs which include hunger, thirst, need for oxygen, temperature regulation and so on, which are essential for the survival of organism. Need for rest, sleep, sensory pleasure, mental behavior and arguably sexual desire also fall under this category. The next level need is denoted by the safety needs that include need for safety and security, freedom from pain or threat of physical attack, protection from danger. These also include need for predictability and a sense of security against uncertainty. The third level is known as social needs. These arise when physiological and safety needs are satisfied. These needs include the sense of belongingness, friendliness, acceptance and rejection. The fourth level as known as the esteem needs, which include both self-esteem and esteem from others. Self-esteem involves desire for confidence, strength, autonomy and achievement. Esteem of other involves reputation or prestige, status, recognition and appreciation. After fulfilling all the above four level of needs an individual want to attain the highest level of needs in the hierarchy that is self-actualization needs. It refers to the drive to become what one is capable of becoming. These may take many forms, which vary widely from one individual to another from actualizing one’s potential talent to the spiritual quest. According to Maslow, once a lower level need gets reasonably satisfied, it is no longer a motivator any more. Now the needs in the next higher level of the hierarchy start to dominant influence on the

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