Two Factors Theory And Maslow's Reinforcement Theory

Motivational techniques:
The most suitable motivation methods for our management style are Fredrick Herzberg’s Two Factors Theory and Skinner’s Reinforcement Theory. Herzberg’s Theory is connected with famous Maslow’s Hierarchy of Human Needs and declares that motivational factors can be divided into two separate categories. The first category is called “Motivators” and this is factors make employees work more effectively and increase their productivity. This aspects help to develop competitive environment which is needed for the healthy growth of the employees. This challenges their skills but also keeps an interest in the job, so they value more their position in the company. This decreases the workers turnover and preserves company’s money.

In this case manager have to ensure employees stay patient, dedicated and disciplined. Sometimes he will have to be harsh and arrange a punishment for workers who don’t obey the company’s rules and regulations or their work doesn’t meet requirements. In my opinion Skinner’s Reinforcement Theory is very helpful in terms of shaping the behaviour of employees and their attitude towards the working process. Reinforcement Theory motivates employees to perform better by controlling consequences of their behaviour and approach to the tasks given by manager. I will try to maintain a balance between positive and negative reinforcement in order to prevent antipathy and dissatisfaction of employees. However, pharmaceutical business is very competitive so in order to achieve a customer’s recognition, make a profit and grow we have to work hard and be self-moderated.
Positive Reinforcement: If the pharmacist works overtime during the holiday term or weekdays, he will definitely get a bonus in addition to his salary in the end of the month. Positive attitude in the workplace towards customers is vital for us because our organisation is created to help people to satisfy their needs, so this workers dedication can improve the reputation of our pharmacy. We will also offer non-monetary bonuses such as coupon with discount on medicine or cosmetics or voucher in the gym. This will help to increase their intrinsic