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Lifestyle Forma Advertising Analysis

1108 Words5 Pages

Nowadays, people are exposed to the advertising process wherever they are. Advert is financed by businesses and employs an openly sponsored, non-personal message. The message, that advertiser has control over, is not directed to a particular individual but rather to a group of recipients. Advertising is not only a tool created to reach people economy-wise, but most of all is a device of establishing and maintaining social, cultural, political or even psychological contact with exposed people. Economy-wise, advertising carries two functions: (1) to persuade potential customers, (2) to provide information.
In 1997 Leiss divided the relationship between the product and the consumer ainto four basic communicative formats: (1) product-information format (emphasize product and describes its utility); (2) the product image format (the issue of relationship between the product and picture, emphasize the fact that the brand and image of package are important); (3) the personalization format (association between individual and commodity, in which she or he is:
“explicitly and directly interpreted in their relationship to the world of the product” (Leiss, 1997: 246)
The last phase, (4) lifestyle …show more content…

Early forms of advertising have been found already in the ruins of Pompeii as well as in ancient Arabia. In Egypt, papyrus was used to make sales messages. The use of papyrus for advert was common also in ancient Rome and Greece. The earliest known advertising had oral form and was recorded in ancient China as a bamboo flutes played in order to increase candy sale. Then, between 11th and 7th centuries before Christ, inked papers and calligraphic signboards were use as the advertising tools. Since Middle Age in Europe was the pre-printing period and population was not able to read, before 15th three forms of advertising were recognised: images associated with certain objects (so called: trademarks), sign boards and town

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