ipl-logo

Types And Characteristics Of Museum Positioning And Branding

1728 Words7 Pages

Museum Positioning & Branding (Cheung Ka Yan Viola 53600793)

Introduction
Museum Positioning and branding is all about how a museum develop an identity in the community by advertising its own characteristics. It is important to let the audience to know how the museum is different in relation to other museums and competing leisure activities. In my part, I’m going to focus on the different museum positioning strategies, the creation of brand identity, brand image and the case of rebranding with local and overseas museum examples.

Museum Positioning and strategies
Museum positioning is one of the most essential premise when developing a museum branding strategy. It is defined as “the act of designing an organizational image, values and offerings, so that consumers understand, appreciate, and are drawn to what the organization stands for in relation to its competitors.” (Kolter and Neil, 2008) In other words, museum positioning is a way for the museum to identify themselves on which kind of content they are focusing, hence what kind of service can they provided to the audience. By advertising the uniqueness of a museum, it will be easier for the museum to draw a particular segments of customer when competing in the entertainment and education sector.

Instead of only list out all types of museum positioning strategies, I would like to give corresponding examples on each strategies. There are a total of three positioning strategies. Attribute positioning is when a museum

Show More
Related

  • Gettysburg National Park Service Museum Case Summary

    907 Words  | 4 Pages

    Examine the layer with artifact finding points. These points should give a clue as to where the museum should be placed. • Select by attributes on the points layer intersecting which points exist on the stream and roads buffer clip layer. After selecting by location, several points should be highlighted that meet the streams and roads requirement.

    Read More

  • Summary Of At The Holocaust Museum By David Oliver Relin

    801 Words  | 4 Pages

    It makes the reader visualize the exhibit. This example is objective because it's just a description of the museum, and no opinion was necessarily stated. Even though the author put facts and statistics in the article, you can't ignore the little traces of

    Read More

  • Brandywine River Museum Analysis

    844 Words  | 4 Pages

    These pieces are highlighted with natural light by a clever system of mirrors. The museum sits on a 15 acre lot, surrounded by gardens and natural beauty. The Approach One of the first things that I noticed was the impressive gardens

    Read More

  • Navy Jack Flag Artifact

    834 Words  | 4 Pages

    For people, especially younger children, a way to feel a strong connection to the past is through objects that representation of that time in history. For example, after my grandmother passed away, I received one of her many rosaries, allowing me to remember our bond and the influence she had in my life every time I hold her heirloom. In today’s world, one of the only places in which a person is able to see historic artifacts and feel the connection to the piece of history that it represents is a museum. With the vast amounts of electronics available to the public, people, especially of a younger age, find less time to visit a museum and to learn about their heritage. The results of nationwide poll conducted as a part of the survey of public participation in the arts shows that “21% of adults in 2013 visited” an museum, which is drastically lower than previous nears and is predicted to continuously drop

    Read More

  • Cherokee Museum Letters

    953 Words  | 4 Pages

    The museum will be fresh, new, and have modern technology, while still preserving the original integrity of the artifacts. It will not only present the history of the Cherokee people, but take the audience on a journey. The entrance

    Read More

  • Symbolism In Salinger's The Catcher In The Rye

    1580 Words  | 7 Pages

    The story of The Catcher in The Rye explains Holden Caulfield's journey to discover his purpose in life. Throughout the novel, he travels around New York, interacting with several people. But not only people, but symbols help Holden to understand how the world works, from a Red Hat to a Childhood museum, these symbols dictate his feelings towards the outside world and people around him. Innocence and permanence are staples of the story, and Salinger's use of a Hat, Childhood Museums,ducks, and a carousel, are able to convey these idea because of their representation of these concepts.

    Read More

  • James E Lewis Museum Research Paper

    582 Words  | 3 Pages

    Response paper #1 Recently I took a tour of the James E. Lewis Museum of art located in Baltimore, MD. This museum is a part of Morgan State University fine arts building. As I walked into the museum I notice the beautiful entrance that consist of sculptures of very important people in history. In addition I was amazed by the infrastructure of the museum and the setup of the lighting in the museum.

    Read More

  • Dallas Freedman's Memorial Museum

    597 Words  | 3 Pages

    Visiting museums is always fun for many people, especially when you are a little kid. You get to see all kinds of different historical works done by the people from the past and present. I recently haven’t been to any museums since I was little, until I got to visit one for this course. For this Action Research Project Paper, I visited Dallas Freedman’s Memorial located in Dallas, Texas. Dallas Freedman’s Memorial is one of the most beautiful museums and quite depressing at the same time.

    Read More

  • High Plains Museum: Kansas Analysis

    722 Words  | 3 Pages

    In a display along the wall to the left of a house-like display, behind the small, white picket fence, of items the patron would typically see in a 1930s era home that include an antique sewing machine table and an old phonograph player. On the wall above this display has some old black and white photos taken during that era that capture the hardships the people faced such as the farming difficulties and the breathing difficulties, the black cloud of dust rolling into town, and the great sadness in the aftermath when the dust finally settled, showing everything buried in a blanket of dirt. The house-like display consists of a typical 1930s living room that include such items as family heirlooms and family photos. The museum patron can walk up onto the porch and go in the front door as if walking into the house itself. Upon stepping inside, the patron will see things like old photos, a rocking chair, a couch, and a desk.

    Read More

  • The Forks Essay

    1086 Words  | 5 Pages

    Overall, the absence of labels hindered my ability to engage in cultural tourism as I lacked an understanding of the art’s cultural

    Read More

  • Isabella Stewart Gardner Museum Analysis

    808 Words  | 4 Pages

    The Isabella Stewart Gardner Museum showcases Mrs. Gardner 's collection to the public in greater Boston area. Each room functions as a pilgrimage, as one travels through various countries and time periods ending at the chapel and subsequently the Gothic room. In this paper, I will examine the Gothic room 's theme in relation to the placement of its objects. I will also evaluate the room 's strengths and challenges in serving the public, and how the practices employed in this room fit into the context of accessibility for the entire museum.

    Read More

  • Cultural Importance Of Art Collection

    1797 Words  | 8 Pages

    As the worldwide proliferation of museum buildings and the ever more congested calendar of international biennales and triennales testify (let alone private art galleries and art fairs), contemporary art is now a key sector of the leisure industry and a powerful force in urban and national

    Read More

  • Difference Between Cult Value And Exhibition Value

    1852 Words  | 8 Pages

    When differentiating cult value and exhibition value mentioned by Walter Benjamin (1936: ) it is important to unpack each of these terms. Benjamin (1936: ) explains that art was originally seen as “magical”. Benjamin (1936: ) explains that cult value originates from an object of ceremony that holds a magical and spiritual power. Benjamin (1936: ) goes on to explain that today, cult value “would seem to demand that the work of art remain hidden”. In contrast to this idea of art remaining hidden in cult value, exhibition value contras this notion with mobility and being on public display (Benjamin, 1936: ).

    Read More

  • Chinese Culture Personal Statement

    1031 Words  | 5 Pages

    Personal Statement I would like to confirm that it is my motivating of Chinese culture that ignited my passion for cultural and creative industry. As a Tourism Management major student, I was able to explore the Chinese diversified cultures and landscapes, which offered me an insightful understanding of the Chinese cultural development. Under the guidance of commercialization, some cultural heritages have developed into huge tourism souvenir markets full of counterfeit and shoddy products. The over-commercialization reveals the fact that the Chinese culture is facing a severe situation. The country calls for a better cultural development strategy, which cultural and creative industry can offer.

    Read More

  • Intercontinental Hotel Marketing Strategy

    1794 Words  | 8 Pages

    Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood

    Read More

More about Types And Characteristics Of Museum Positioning And Branding

Open Document