In the process of meaning making of the museum objects, the main factors to be considered are the relation between those objects, and the space they are exhibited in, in addition to the collective visitors' experience. The museum object, and collection are the main sources of two kinds of information, cultural and scientific. The scientific information in museums are created in various disciplines including archaeology, art history, anthropology, ethnology, technical, and natural sciences. And the structured cultural information is the result of museology that observes the individuals', and society reactions to the museum cultural messages within a certain social, and cultural
Lighting The lighting techniques influence the success of the retail product display, it helps highlight the architectural elements, the quality of products and creates virtual spaces which impact on the feeling of customer and their impression towards the products. (Sarah Caine,2017) Besides, as our brain receives sensory information 80% come from our eyes so it direct influence customer mood and the choice of whether to purchase or not. (Mihaly Bartha) H3: Lighting has significant impact on customer purchase intention.
Brand positioning is “act of designing a company’s offer and image so that it occupies a distinct and valued place in the target customers’ mind” (Keller, 2008). According to Keller brand positioning elucidate what the brand is about and what distinguishes it from the competitor’s brand. The goal of positioning is to make your customers understand why they should buy and use your brand. Start developing your brand’s position by defining the target market you are pursuing, the business your company is in or the industry it competes in, and by stating the key point of difference and key benefits of your brand in the market. Scott M Davis in his book “Brand Asset Management” describes the model of “Brand Value Pyramid” and it illustrates the
As a result, valueformoneyistakenby the customers asapre-requisite criterion while making choice of shops. Today, consumersareincreasinglyaware at the brandbehind the product or serviceandthebusinessbehindthebrand. To create and maintain a quality customer relationship, cause-related marketing (CRM) provides that opportunity for the emotional as well as rational engagement of customers and other stakeholders (Adkins,
Position Paper Introduction Museums provide the public with the inclusive interpretations of objects. The diverse collection of objects in a museum generally consists of a manifold collection of artifacts from around the world. As a result, museums play an important role in the local community by providing the public with educational resources about world culture and heritage. This position paper will discuss the following topics: Museum interpretation, museum collaborations and address the issues in: inclusive museum interpretation, as well as provide specific suggestions as to how museums interpretation can be done collaboratively. Museum Interpretation As the museum field has become more visitor oriented over recent decades, museum artifact interpretation has gained traction as a useful approach to redesigning the visitor experience (Brochu, 2003; Wells, Butler, & Koke, 2013).
1.2.2 Store design/Layout Store design can be described as “... the interior design with special attraction of commercial premises of retail store where goods are sold to the public. Retail design aims to make these commercial spaces more appealing and inviting to buyers…” (Burns, 2012). “The chief function of store design is to aid in the effecting of the retailer’s strategy. It is essential that the design be consistent as well as strengthen the retailer’s merchandise strategy by meeting the needs of their target market and creating a sustainable competitive advantage.” (Levy et al., 2012:468) “The design of the retail store will usually focus on three main aspects, namely layout, signage and graphics, and a feature area in order to create
One of the main issues discussed with the museum 's communication is visitor interaction. Visitors demand changes to keep up with the society where they live. Therefore, one of the main topics discussed in museums is whether the communication and learning of the museum are changed according to the demands of visitors and museums develop and form new themes according to their themes and collections. What seems clear is that museum communication extends to all principles of museum practice, whether internal staff meetings, web development, marketing, management, learning and museum education, planning and creation of exhibitions and interaction with visitors (Jane Nielsen, 2014, 18) Communicating in a museum of the 21st century means opening up to society as a whole, forging relationships with different audiences, initiating and maintaining a dialogue between the institution and society. The actual museum involves new forms of communication and for this it uses the technology, the internet environments and the social
On account of Skillshare, the author will distinguish the intellectual property of organization in every division and how it advantages them. 7.3.1 Marketing Department The essential part of the marketing department is basically to draw in more customers to connect with their services. Thus, it is vital for the organization to have a one of a kind name, advertisements, trademark, handouts, and brochures to advance their brand. Skillshare has effectively distinguished this part of the business as their intellectual property and had subsequently utilized trademark and copyright as a type of security. (Skillshare, 2015) 7.3.2 Management
In this essay I will try to discuss the issues of creating more inclusive museum space taking into account the relationship between the types of perception and knowledge and, in addition, review the current cases of introducing more impaired accessible exhibitions that are practiced in several world-popular museums. Kevin Hetherington in his article about the relationship between visual impairment and museums (2003) discusses the concept of proximal and distal knowledge. The main idea of these two notions is that people experience the object by the sight,
When arriving there was an information desk with brochures and maps to help people navigate around the different levels of art. I felt like the museum gave visitors information about the different works of art by, having the name of the artist, the dates, and a short description about the art work posted by each piece. The goals or the message that is conveyed for each art piece played a big effect because it helps viewers to understand the artist, the period of time, and the meaning behind each piece of art. Personally,