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Levels Of Market Segmentation

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Abstract

Segmenting the market means analyzing each group of people to come up with the best product and service to offer depending on its purchasing power, age, location and needs. It is the most effective way to understand your target market. In the Levels of Market Segmentation you will understand how the marketer should effectively advertise its products according to its target market. While in the Types of Market Segmentation, you will be able to analyze the factors to consider in offering a product such as the ages of the target market, the groups and classes where they belong and the capability to buy a certain product. It also helps a marketer to decide what kind of products or services to offer.

Introduction

Market …show more content…

They use mass production and mass distribution so that they can reach and cater the entire market. This level also exerts a lot of efforts in promoting and advertising their product to make sure that they will reach the minds of the customers.

Mass marketing is a profitable one as it uses a low cost of production but results to a large margin since it’s a mass production. This level also needs to make sure that they 're keeping their price low so that they can attract more customers in all classes.

A good example of this is the production of toothpaste. Since people in all classes uses tooth paste, tooth paste companies needs to exert a lot of effort in promoting their product to make it looks like it offers a lot of benefits than its competitors plus, its price is more affordable.

Segment Marketing
In these levels, the market is being divided in different segments depending on the consumer 's buying behavior, purchasing power, needs, location and age levels. It helps the marketer to cater and provide the best product that will answer the needs and wants of each group of people in every …show more content…

Individual Marketing
Individual marketing is like Direct Marketing. They target individuals separately through direct communications such as the use of salesmen. It is commonly a business to business marketing.
In this level, each company sends a sales person that has a lot of knowledge about the products and services to offer to a specific target which can be an individual, or also a business. This kind of marketing is usually done in the call center industry. Where a call center agent which is a sales person will call a business firm, it could be a restaurant, a publishing company, barber shop or hotel to offer cable and internet line. Or to call a household to offer a medicine, an exercise machine or a cleaning

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