Fashion can be defined as lifestyle, clothing, decoration, etc. which are popular today, but are very popular today, but it will soon lose their popularity. In addition, Fashion refers to the styles and customs common in a given time period. In its most common usage is in any fashion garment appearance. Mass produced fashion trend in the popularity of many different cultures and tribes belong in any given period of time.
Moreover, graffiti has been an influence on modern art today and will continue to be present in future trends (CITE). Artists are always looking to incorporate different styles and themes into their art. The birth of street art styles has provided yet another form of art for everyone to enjoy. Dialogical art is a beautiful addition to society and has brought life to communities through fellowship. Cities may find that there is connection within public art projects and through public participation (CITE).
Not only that, this company also used SPA model to generate the the most premium quality clothing at the affordable price for the customers. The company is unique in their contribution of customer services and prides itself on ingratiating with the customers. Another popular branded clothes retailer in Malaysia is ZARA which is origin from Spain. ZARA’s speciality which has made its strategy around consumer trends, acceptance the fast-changing tastes of its customers. Zara has developed a highly responsive supply chain that enables delivery of new fashions as soon as a trend emerges.
ZARA collects data that shows customers’ reaction to its new styles and sends the feedback to the headquarters, where new products are constantly being developed. That’s why shopping at ZARA is enjoyable, as there are always new apparels which match the latest fashion trend and also suit your preference, at affordable prices. Fast fashion is not only changing the way fashion business work but also driving consumers’ shopping choices. People cannot help but desire to shop again at fast fashion stores for the newest fashionable clothes, even though their wardrobes are already out of space. What’s more, fast fashion retailers’ collaboration with luxury designers, for example H&M’s collaboration with Karl Lagerfeld, Roberto Cavalli, Stella McCartney, and Alexander Wang, can not only increase revenue and margins but also make high-fashion more accessible to the new markets of younger demographic.
However, they have very different strategies when it comes to marketing. Both organizations are present online but H&M offer more shopping options that Zara does. Hennes and Mauritz is more of a go-getter type of business, they use bold moves to create buzz therefore attract customers. Their offering of affordable and fashionable items to what is known as the Gen Y( young generations) that like the hype of being trendy, is what makes the firm so successful. Zara in the other hand also offers fashionable items but with a more subtle approach to marketing but very elegant route to attract customers.
H&M enforces itself seek innovative ways to deepen their engagement with consumers and improve market share. The concept of collaboration in the fashion industry can often play an important role in the need to redesign a company future. Once adopted the idea, it can push the brand or the company with to maximize its value, to deliver more creative, valuable and profitable service. By taking advantage of the idea, they collect a wider audience of consumers from both sides of the collaboration, as new consumers are attracted by the results. On its broadest level, in such a fast fashion industry, a successful collaboration influences fashion innovation, blows herding effect and creates multi-levelled or positive flow-on effects.
It can choose to use Porter’s generic strategies of cost leadership, differentiation and focus. It can also choose to use institutional strategies and look towards mergers and acquisitions. Preferably, it can adapt the Ansoff Matrix growth strategies and consider market penetration, and market and product developments. M&S will need to get back into fashion and make its clothing more affordable, fashionable and trendy, to give its customers more choice and to compete with discounters and online businesses. The retail industry is becoming highly competitive and M&S needs to excel at e-commerce as shopping habits of consumers are changing.
Beautiful is fashion, but fashion is not necessarily beautiful ! Fashion is not just to sell clothes, but to sell the vanity! Fashion is a whim of new things. Now with the progress of human civilization, from restriction to the open world, the pursuit of vogue for most people is from some fashion magazines, TV ads, secular rules and views to tell you what is today 's popular. There are also popular elements in people 's ideas and religious beliefs, etc.
These can be turned into a competitive advantage through differentiation.For example, Brazil's Havaianas casual footwear (flip-flops) was positioned along the lines of beach, fun, sensuality, youth, and vibrant colors. It is now very popular on the high street in UK, US and many other countries.Indian brands can follow similar cultural resources route such that the target segment will relate to it anywhere in the world and will consider it as credibly linked to the nation's culture. These cultural meanings should be exclusive to the brand, and are relevant to the product. • Diaspora route- As the cost of advertising and distribution in developed markets is very high, the idea is to pursue one's own ethnic population residing in the developed markets. For example, the Indian population is very large in the USA and UK.
Yet, technological and social changes in clothing and retailing, and the impact of class, gender, and race politics, also have to be taken into account. Early forms of fashion promotion that originated in the eighteenth century, for example, overlapped with the rise of urban culture and shopping and embraced diverse forms of promotion, some of which we might not strictly recognize today as advertising. In the first instance, the majority of retailers regarded the creation of an enticing shop façade and interior as sufficient means for attracting and establishing a suitable clientele. This would subsequently be complemented by the circulation of handbills and trade cards, and to a lesser extent by press advertising, all of which were used to reinforce the reputation of the shop in question rather than to publicize the sale of particular wares. In the London Evening Post for 24 April 1741, for example, the haberdasher John Stanton placed an advertisement, not to tell the public about the goods he sold but to inform them of a change of trading address.