Uber India Case Study

How do the Indian drivers feel about the change in Uber’s incentive scheme?
“Everyone’s private driver” this is not only the tagline for the very popular raid-hailing taxi service, but also it replicates the mission of the Uber. The company tries to replace all the privately owned cars in all over the world with Uber; this is an outcome of the Uber’s drivers behavior. Uber calls its drivers as the partners not employees. The core of Uber is its service, for the past few months the service of the Uber India has taken a hit.
Recently, the Uber driver took the trip at the midway, since the customer had booked the trip at the mid of the night. The customer thought that, the driver has taken the trip because he was on his way to home or he may guessed that the trip may be short, this is the thought for most of the Uber drivers now-a-days, or he may felt uneasy to leave the customer who is waiting for the ride in the road at midnight, or he is following his rules which

Uber drivers believe that they will get more raids even though they avoid the long trips.
The incentive scheme is aimed to take more trips, but this happens in the other way. It ended up in losing the customers satisfaction which they had on the company. In Delhi area, to get a ride from Gurgaon to Noida is very difficult as it is very long trip, so most of the people prefer other cab services to have a trip from Gurgaon to Noida.
This incentive scheme has changed the drivers into jerks; this is similar to the Delhi’s shady auto drivers. Once you are in an Uber trip, you may notice that the driver will be in a hurry to end the trip. This happens because the driver will try to end the trip soon to meet his daily quota.
Uber permits its driver to accept the new trip, when the car is at the end of the present trip; this was implemented to increase the efficiency. The idea is to make use of the resources efficiently, and to help the driver engaged with the