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Ethical Issues In Uber's Marketing Strategies

727 Words3 Pages

Uber has become very successful within a very short period. People like to use apps

or other digital devices when requesting for services nowadays, whether it is for booking a

hotel, paying online, ordering meals etc. Society wants to get things done on a mouse click. The

other new development is society like to network and share like it happened with AirBnB,

and I am sure there will be newer services of that kind in the future. It’s the sharing

economy, and it’s something interesting and exciting for consumers. It shows new ways of

doing things which is not bad either. At the same time, this causes a lot of problems as well.

Some of the serious ethical problems are: 1. Uber seems to make its own rules and doesn’t

care about government rules in the …show more content…

They do this when a natural disaster happens! This is very unethical for a company to take advantage and charge people higher fares in emergency situations(Siddhesh).

The biggest issues Uber faces include legal action because drivers are not licensed, rider

and driver safety, protection and security of customer and driver information, and a lack of

adequate insurance coverage. To be successful, Uber must address these issues in its

marketing strategy so it can reduce resistance as it expands into other cities.

Despite Uber’s challenges, the company has become widely popular among consumers and

independent contractors. Supporters claim that Uber is revolutionizing the transportation

service industry. Investors clearly believe Uber is going to be strong in the market in the

long run.

Uber has a bright future, and expansion opportunities are great. Therefore, it is important

for Uber to ensure the safety of their riders and the drivers. They should also adopt

controls to ensure that independent contractors using their app obeys relevant country

laws. Uber must address these issues to uphold the trust of their customers and achieve

long-term market

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