Reliance Industries Limited (RIL) is an Indian conglomerate headquartered in Mumbai, Maharashtra. It is owned by Mr. Mukesh Ambani, one of the business tycoons of INDIA. It is a publicly traded company. It is India’s first private sector company to feature in Fortune Global 500 list of “World’s Largest Corporations”, currently ranking in 114th in terms of revenue and 155th in terms of profit and continues to be featured for the 11th consecutive year. RIL ranks 194th in the Financial Times’ FT Global 500 2014 list of the world’s largest companies.
Introduction The researcher through this research report will give a clear understanding of “The effectiveness of marketing strategy used by Vijaylaxmi Group of Industries in Indian markets.” It consists of Vijaylaxmi Group of Industries marketing strategy comparison analysis in the Indian marketing. This project will also be able to show Vijaylaxmi group performance compared to their competitors. This report will help in given a perspective on how multinational companies manage to change their outlook for every market. Even though this issue will have certain implications to consider but overall this project will help in clear understanding of Vijaylaxmi Group brand building in Indian market. The researcher chose this topic in order to understand
Syarikat Mudim Sdn Bhd has been established since 1987 in the state of Kedah. It is one of the small and medium enterprises (SMEs) in Malaysia which produce food products. By using an initial capital of RM10, 000, Syarikat Mudim Sdn Bhd growth well and efficiently has reached an increasing asset to RM300, 000. Then, Syarikat Mudim Sdn Bhd keep trying to produce an innovative product in order to meet high demand either from inside or outside of the country after 20 years. Every business has own mission that has to be achieving in a specific time.
Satyam Computers was founded in 1987 in Hydrabad by Mr. Ramlinga Raju 2. It converted into public limited company in 1992 3. The Company offers Consulting and Information Technology services spanning various sectors 4. Mahindra Satyam is overall ranked 153 by Fortune India 500 in 2011 5. Satyam’s network covers 66 countries and 53000 employees across 6 continents 6.
MSIL contributes to about 45% of the total industry sales in India. Maruti Suzuki has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.5 million (1,500,000) vehicles annually. Company posted its highest market share in more than a decade in July 2015.
This has enabled the majority of them to achieve sales growth more than anything else. However, hardly anybody could obtain international patents and the recognitions are largely confined to winning of awards from large enterprise customers and financial institutions (Subrahmanya, 2010). Izumia Oil Industries Sdn. Bhd. using a modern technology to repackaging and rebranding the products.
It is a part of Mahindra Group, an Indian conglomerate. The company operates in both the automotive and farm equipment sectors with their updated product portfolios strive to maintain their leadership position in the domestic market and at the same time explore global opportunities. Apart from this
The market size of hair care industry in India is approx. $800 million. Considering high competition the industry faces with brands like HUL, Godrej, Marico, Dabur competing for higher market share and fragmented nature of industry we are curious to know on what basis does a buyer selects a brand.