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Ulta Beauty Essay

431 Words2 Pages

Ulta Beauty is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin care, hair care and salon services. Since opening its first store in 1990, Ulta Beauty grown to become the top national retailer providing ALL THINGS BEAUTY. As company offers over 20,000 prestige and mass beauty products, making it one place where you can shop for both high-end labels like Clinique, Lancôme, and Benefit, and budget-friendly mass-produced brands like L’Oreal, NYX and Maybelline. From approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair skin and brow services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry leading Ultamate Rewards loyalty program. As of July 29, 2017, Ulta Beauty operates 1,010 retail stores across 48 states and the district of Columbia and also distributes its products through its website, which includes a collection of tips, tutorials and social content. For more information, visit www.ulta.com …show more content…

For being marketing strategy complements a basic tent of the company business strategy, which is to provide customers with a satisfying and uplifting experience. Communicating this vision through a multi-media approach while primary media expenditure is in direct mail catalogs and free-standing newspaper inserts. These tools allow the customer to see the breadth of the company’s selection of prestige, mass and salon beauty

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