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Ultractech Cement Case Study

1102 Words5 Pages

BACKGROUND OF THE RESEARCH:
In the current scenario, there is a heavy competition in the cement industry. Though UltraTech cement is well placed, it also faces the cut-throat competition in the cement industry. “Unless we tell them, we can’t sell them”, which means that people will not buy products until they become aware. “
“To study the competitive analysis of trade segment in cement industry” will help in studying the awareness of UltraTech brand in the market when comparing to other brands, which enables to analyze the advertising, pricing, schemes and discounts strategies and sales of the company i.e; most selling brand in the market in the view of competition. A careful and thorough study of the different factors enable the company to withstand to the changing situations of the environment and suggests suitable strategies to the company. …show more content…

To find out the strategies adopted by the main competitors of UltraTech cement.
2. To find the brand awareness at customers, retailers and wholesalers levels on UltraTech cement when compare to other brands.
3. To find the effect of advertisement by UltraTech cement at retailers and wholesalers ends.
TITLE OF THE STUDY:
“To study the competitive analysis of trade segment in cement industry with reference to UltraTech Cement

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