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Understand The Power Of Persuasion

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Persuasion is an extremely powerful form of non-compulsory communication, so strong in fact, using persuasion can give a person the ablitity to transform the mind for an enduring effect on attitudes and actions. In order to understand persuasion and how it differs from other forms of social influences, we must first understand the arena of social influence and how they simultaneously work together. According to Dr. Mark Stoda, the social influence arena is comprised of, cultural influence, institutional influence, group influence and interpersonal influence. Interpersonal influence reside in the heart of the social area of influences, it is the influential relationship between two individuals (2012. It is at the intersection of interpersonal

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