Since the 1930’s, the Walt Disney Company is known for producing characters, images, as well as stories which have created happiness for audiences around the world. This corporation has grown from a small cartoon studio run by famous Walt and Roy Disney to a million dollar business and is a prime example of globalized American culture. In Janet Wasko’s book, “Understanding Disney”, Wasko explains Disney as corporation name it “The Disney Empire”. Throughout her book, Wasko argues that Disney is set up like a typical profit seeking corporation, as well as an industry that re-invents folk tales by “Americanising” them (Wasko 2001). Rather than looking at Disney as a place of magic, Janet Wasko examines Disney as a corporation, which is known
“Disney is one of six or seven media corporations that really own most of the media that we consume (Su).” The Walt Disney Company has many holdings that include media networks such as ABC and ESPN, parks and resorts, the Walt Disney Studios, and Disney consumer products (Su). Since, Disney is large cooperation this impacts how much we can see from the world. The coverage will be censored meaning not everything about a story will be released. Also, biases may be included in the presentation of the news or other forms of media in which they control, this could impact one’s outlook on society. What the audience will most likely see is anything that benefits their cooperation.
The Walt Disney Company, founded in 1923 in Burbank, California, is a diversified worldwide entertainment company with operations in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive. The Media Networks group includes cable and broadcast television networks, production operations, distribution, domestic television stations, including ESPN, The Disney Channel, and ABC, and radio networks and stations. Disney has many strengths in its operations. It is considered to be a very diversified business. Based off of an article by ValueLine, Disney has grown from a small producer of animation series in the 1920s to one of the largest media and entertainment conglomerate in the world.
The Walt Disney company is one of the most well known company in the world. “The Walt Disney Company originated with its animated characters and expanded into other adjacent businesses with the goal of bringing happiness to families via several different, but related revenues” (Carillo, Carlos et. al). The vast majority of society has had some exposure to Disney, whether movie films, parks, television shows or toys. This makes Walt Disney one of the most profitable businesses in the world.
This would go on to be a very good decision as the park made lots of money and the company spread to Florida where it created Disneyworld. The design of the parks transformed how theme parks would be set up for years to come. Disney became a legend for his leaps and influences in animated movies and for his success in the theme park industry. Walt Disney and his company are true American icons and show what hard work and smart business can
In my early years, Disney was my only media source. I viewed the world through their scope: Disneyland was a dream destination (as advertised), and all the princes and princesses are heroic. Parents think that Disney’s morality is a good way to educate children:
ADVERTISING: BILLIONS OF DOLLARS INDUSTRY AND ITS UNPREDICTABLE HAZARDS. Introduction There is no denying that the Walt Disney Company, “a leading diversified international family entertainment and media enterprise” (Company Overview, para. 1), has taken a quantum leap and made the world a better place. Besides many other fundamental elements, advertising performs a substantial role in influencing on its success. Correspondingly, thanks to a fortune spent on advertising in 2013, “Frozen” has become the most economically successful animated blockbuster of all time (Appelbaum, 2014, para.
No matter what part of the word you are in, the word “Disney” would probably be recognized by anyone. Why? Because Disney’s influence spans globally. From theme parks, to television networks, to movies, to Broadway shows, it is clear that Disney is “the” multi-media conglomerate. So, when Disney recently announced its intention to purchase 21st Century, a well-known mass media cooperation, it is no surprise that people reacted strongly.
Walt Disney is the founder of Disney Production Inc in year 1923. As most of the consumers commented that Disney Production Inc is a one of the well known company located in United State. The reason why they say so is because Disney Production Inc is a wholesome family entertainment compared to other corporation. As most of the people around the world know one of the signature characters of Disney Productions Inc is Mickey Mouse. With this signature characters, Walt Disney has successfully attract public attention and hence he grab the opportunity to come out with the ideas to create more characters to avoid public get bored of their production.
According to Henry A. Giroux in his article “How Disney Magic and the Corporate Media Shape Youth Identity in the Digital Age” Giroux discusses how “the Walt Disney Company exercises a highly disproportionate concentration of control over the means of producing, circulating and exchanging information, especially to kids” (par. 12). Disney is a huge company who is in charge of giving information to kids, which makes their view on history very important. The amount of power Disney has in the world demonstrates their ability to impact how people view the world, especially those with less education who have no other sources to turn to. Aidman discussed this in her article by showing how the movie affected kids, Disney’s audience.