Unethical And Unethical Advertising: Ethics And Ethical Marketing

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However, many adults are also unaware of nutrition information. Adults should know better and have the ability to act in their own free will and make sound judgments, but advertisers should not take advantage of ignorance to negatively affect children simply because it is morally wrong. The root of the struggle between ethical versus unethical marketing tactics resides in money and revenue potential. This has become a huge area of concern and conflict regarding marketing as it relates to business ethics because of the intensity of market rivalry that dominates the modern business world. Companies will not pass up the opportunity to make a profit, even if these profits are derived unethically. Some forms of unethical advertising come in the form of puffery, where companies make wildly exaggerated and subjective claims in advertising in order to inflate the attractiveness of the good or service (Myers, n.d.). Part of the problem with puffery is that it is not actually illegal because people are assumed to be able to understand that such claims should not be taken as factual representations. However, younger audiences again may misunderstand such exaggerations. Another major issue regarding marketing ethics is that although there are many laws in place surrounding ethical marketing standards, many times it can be difficult to prove that information or claims are in fact inaccurate or unethical. Litigations can be very expensive and a difficult process, so companies often

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