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Unhcr Refugee Ad Analysis

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Refugees all around the world have been increasing and migrating everywhere. It has become a crisis in many places. There are many organizations and individuals that have created different ways of helping those who are struggling in a new place. To some refugees that is the only aid that they will ever receive. This ad captures a powerful, unique purpose. This UNHCR refugee ad by Matias Posti suggests a visual analysis of the struggles faced by refugees represented by the background, words, and pathos used within it. One of the main organizations that have a major impact of refugees is the UN Refugee Agency (UNHCR). They have helped in aiding many people who absolutely have nothing and migrate to a foreign country (Cooper). Many of the families that move consist of the young and old. They flee from horrible living conditions to somewhere they can call home again. Just like Marie, the African girl, holding the sock in the ad. She came to Argentina seven years …show more content…

It appeals to pathos because of the words and image it consists of. They are used to activate and reach your emotions. The author and organization behind the ad want to evoke your emotional response and persuade you to help donate. The blood on the clothes and the child hanging gives the audience an emotional, vivid tone. The targeted audience will most likely communicate with their emotions after viewing this ad and be compelled to give aid and most likely donate. This powerful refugee ad consists of many features to assist in spreading the message. The background and color inserted creates a creative, mighty meaning. The words also correspond with it and strengthen the ad. Many refugees have a harsh life and should have a better life. Some of them have the benefit of going to a peaceful environment. They start a new and improved life while building a family. That is why many of them are in need of help and get aid from organizations, such as

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