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Unilever Case Analysis

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ACTIVITY 3 CRITICAL ANALYSIS OF UNILEVER INTERNATIONAL OPERATIONS What are Unilever's obstacles in its global operation campaigns? Although Unilever does not have a grounded and confirmed differentiation strategy, the anglo-dutch multinational corporation succeeds in applying synergy, as it does a good job in acquiring a multitude of companies well established & already differentiated in their specific market segments. This applies to more than a hundred differentiated brands that it has acquired over the past decades totalling a combined number of 400 ( Pukka herbs, Hourglass AdeS, Kate, Sormerville, Dermalogica and Slim-Fast just to name a few...etc) These key acquisitions help Unilever cut costs through the learning effect as the synergy …show more content…

The company has business operations in more than 190 countries around the world. This makes it benefit from a very strong global presence and exceptional revenues each year. Thanks to its large economies of scale, its outreach and expansion to foreign emerging markets, Unilever is capable of immense production volume of its own products as it has full control of its supply chain and distribution channels. Unilever think-global and act-global strategy is an oxymoron to the true vision it looks to achieve. Such a global focus means that all its operations are geared towards the needs of a global market with maximisation on cost leadership opportunities over distinct specifications catered at local levels where the company operates. At this level it is quite obvious that differentiation and diversification strategies are avoided at all cost to serve those global needs. This minimal responsiveness to local & region-specific reach out can be viewed as counter-productive in a number of …show more content…

In past recent years, Unilever has been fighting battles on many front that have caused it severe public relations and financial damages. It has been linked to serious environmental and social controversies that have affected its corporate citizenship profile. One of its main victim has been mainly the Indonesian rainforest. In its pursuit to improve world citizens living conditions, Unilever and its collaborators have harmed the environment in many

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