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Unilever Case Study Answers

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1. How long have you known the candidate? Define your relationship with the candidate and the circumstances whereby you met.

I first met Ahmed on the day of his orientation at Unilever’s Lahore office in September 2011. I have known him for a total 5.5 years. During this time, I have supervised him directly for 15 months, when he worked as In-Store Manager for Carrefour in Karachi, and I have indirectly worked with him in Unilever for 21 months.

Ahmed and I have kept a close connection since 2014, when Ahmed left Unilever, and we still meet often in Karachi or Islamabad. It has been an absolute pleasure to know such an amazing professional.

2. Comment on the candidate’s career progress to date and his/her career focus.

I have been working …show more content…

Although Ahmed and I were part of different teams, I conferred extremely positive feedback about Ahmed from his superiors.

In 2013, when I became the Key Account Manager for a key international customer, Carrefour, I asked my leadership to promote Ahmed to In-Store Manager for Karachi store. This particular store was the highest volume-contributing store for Unilever Pakistan and was considered a flagship store for Unilever’s global leadership visits to Karachi. Ahmed turned out to be the perfect choice for the role due to his strong quantitative and interpersonal skills.

Ahmed aligned well with the expectations of the management and drove key corporate agendas with Carrefour through developing merchandising plans for upscale categories like fabric softeners and male grooming and successfully grew the business by 22%. Furthermore, Ahmed played a pivotal role in launching Toni & Guy at Carrefour by hiring and developing the sales promotion team. The shelf displays Ahmed negotiated with the customer still provide differentiated in-store visibility for Unilever over its …show more content…

Additionally, Unilever’s global CEO, Paul Polman, had also scheduled a visit to Pakistan and the local leadership decided to showcase Ahmed’s store to the visitor. This unique situation really helped Ahmed highlight his strength as a leader who understood the holistic business momentum and took full responsibility of the project. He adopted a disciplined and thorough approach and was able to take key decisions alone by himself and then implement those plans on-ground successfully. In addition, Ahmed focused on productivity by motivating and engaging the merchandising team at the

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