Unilever Soap Line Analysis

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THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT NEW DELHI A PROJECT REPORT ON “DEMAND ANALYSIS OF HUL’S PRODUCT SURF EXCEL ” EXTERNAL GUIDE: PROF.U.C.TIWARY SUBMITTED BY: DIBYENDU DAS GAURAV MITTAL PANKAJ SINGH YASHASWI RAJ GROUP NO-F211 BATCH: IIPM/PGP/FW/2010-2012 Acknowledgement We have prepared this study paper for the “DEMAND ANALYSIS OF HUL’S SURF EXCEL”. Quite frankly, we have derived the contents and approach of this study paper through discussions with colleagues who are also the…show more content…
For 70 years, Unilever was the undisputed market leader but now faces tough competition from Proctor & Gamble and Colgate-Palmolive. HUL is also known for its strong distribution network in India. In order to further strengthen its distribution in the rural areas and to empower the local women, HUL launched a project Shakti in 2000 in a district in Andhra Pradesh. The idea behind this project was to create women entrepreneurs and provide them with micro-credit and training in enterprise management, which would enable them to create self-help groups and become direct-to-home distributors of HUL products. Today Shakti is present across 80,000 villages in 15 states and is helping many underprivileged women earn their livelihood. As the per capita income of India increasing along with the Indian population. So, the future for the FMCG Companies is bright. To analysis the past performance & the future demand of HUL, FMCG products we have considered following

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