Unilever Tula Factory Case Study

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Strategies Applied in the FMCG Industry to Reduce Local Manufacturing Costs and Increase Profitability: the Case of Unilever Tula Factory •Introduction 1.Indicate some context and motivation (why is this topic interesting to you) 2.Relevance, timeliness, significance of the topic 3.Touch briefly the missing pieces of the state of knowledge in the area 4.Object / subject, hypothesis and main goals of the research 5.Tasks / activities 6.Methodology 7.Summarize what the rest of the paper will discuss and bottom-line conclusion •Theoretical Aspects: Theory and Previous Research on the Topic 1. Describe the existing studies on the topic (background) 2. Identify weaknesses or omissions in the studies •Analytical part: Method and data analysis / Case Study •Results and ways of problem solving •Summary and Conclusion •References •Appendices Introduction In the past two decades the FMCG sector has changed dramatically, the main changes were seen at manufacturing plants, this is due to the fact that it is the main hub for production, logistics, information technology, micro biology and other areas of supply chain.…show more content…
In the near future, the main competition between fast moving consumer good companies will not any longer be about products. Instead, the supply chain will play the major role. In order to support this idea, a great example is a recent offer by Craft Heinz to buy Unilever for 143 billion dollars, which would be the largest-ever takeover in fast moving consumer goods industry. Moreover, if this deal was conducted, it would be the third biggest acquisitions in the history, after America Online (AOL) merged with Time Warner in 2000 and Vodafone acquired with Mannesmann in

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