Unilever Value Chain Analysis

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Assessing the current capabilities of UFS The value chain analysis indicates the firms that strive to create superior products or services use differentiation advantage approach. To ensure the activities are tailor to the strategy. Providing premium products and services with innovative food solutions for their business customers”is the strategy of the Unilever Food Solutions (UFS). a. Value Chain Analysis Primary Activities How the activities are used to generate value? Has UFS aligned the activities to strategy? If so how? Inbound Logistic Have international suppliers who are approved by Unilever global company. They are trust worthy to meet expected standard and lead times. This allows Unilever to achieve effective supply chain management…show more content…
• Help to deliver Premium services for the industry customers Service Having a training centre for internal chefs to try out new innovations and explore food solutions using existing product portfolio. • Aid to provide Premium products and services • Promotes Continuous Innovation Support Activities Value generated Has UFS aligned the activities to strategy? If so how? Firm Infrastructure Unilever is a global company therefore they have a strong financial backup to focus on high quality food solutions with continuous value addition • Helps to invest in premium products and services • Enough funds for continuous innovation Human Resource management Retention of skilled employees through a total rewards system to retain the consistency of quality of products and services • To remain a consistent quality in premium products and service. Technology Using premium technology solution such as SAP ERP to track quality throughout the supply chain. Further to deliver the products on time. • Helps to track an improve time to deliver the products to customers Table 1: Value Chain…show more content…
This results in an increase in revenues, decrease in costs therefore theses resources giving parity advantage for the sustainability. Loyal customer base, demonstration and roadshow promotions are the resource that implicate the value and rare enough that perfect competition has set in and giving temporary competitive advantage not the sustainability. Innovative food solutions, Unique training sessions, expert sales force, and product range with premium standard, Strong brand equity giving a sustainable advantage by costs of imitation are greater than benefit of

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